(Newbie ) Beginner Looking for Advice on Ranking iGaming Keywords with W3bshel

I'm new to SEO and want to learn how to rank keywords in competitive niches, especially online gambling/iGaming keywords.

So far, I've mostly worked with Google Discover traffic, but I've never really focused on ranking specific keywords in Google Search. I have quite a few websites, but I've never broken into their domains because I only use them for Google Discover traffic.

Can someone guide me on how people typically approach gambling SEO?

I'm interested in learning about keyword research, content structure, topical authority, internal linking, using expired domains, and common mistakes beginners make in this niche.

I know this niche is very competitive, so I'm not expecting instant results. I just want to understand the proper process and learn from people with real experience.

Any advice, resources, or easy-to-understand explanations for beginners would be greatly appreciated.

Thank you!

don't start with the biggest money terms. gambling seo is brutal. build clusters around low competition queries first, interlink them hard, then expand. most newbies burn cash chasing "best casino" keywords when they haven't built enough authority to compete.