Best PPC advertising providers for beginners?

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NeonCactus

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hey guys, i am new to PPC and trying to find good ad providers for traffic and leads. i saw many options like Google Ads, Meta Ads, PropellerAds etc but not sure which one is best for start.
which PPC provider you are using and what works best for you in terms of cost and results? would love simple suggestions or experience.
 
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Meta and google of course least bot traffic. Meta is cheaper compared to google if you are running ads 1st tier countries.
Google cost more but you can target commercial and transactional keywords. Google ads works wonders for local ads.
Google also gives matching credits best for started if you don't get the matching credit offer then start with meta.
 
When it comes to PPC, I've found that Google Ads is usually the way to go for high-quality leads, especially if you're targeting commercial keywords. Meta Ads can be a good alternative, especially for tier 1 countries, since it's generally cheaper than Google. What's worked for me is starting with Google Ads to get a sense of the market and the quality of leads, then expanding to Meta once the funnel is converting well. Google's targeting options are also more advanced, which helps with local ads and getting in front of the right people. It's also worth noting that Google's matching credits can be a big help for new advertisers, so it's worth looking into those if you're just starting out. Overall, it's about finding the right balance between cost and lead quality, and testing different platforms to see what works best for your specific niche.
 
Google Ads is best to start with if you want quality leads since users already have buying intent. Meta Ads is good for cheaper testing and scaling once you find what works.
 
there isnt really a perfect beginner network tbh
i had a pretty smooth experience with admaven when i first started testing push traffic tho
 
In my opinion Meta ads can work really well for ecommerce, offers with good visuals, or broad audiences, but beginners often waste money if targeting and creatives are weak.
 
Honestly the google vs meta debate has been covered to death already in this thread so i wont repeat it. One thing nobody mentioned... your niche matters way more than the platform when youre starting. @NeonCactus what are you actually promoting? leadgen for local services is totally different than running ecom offers.

If its local stuff google search is hard to beat, intent is right there. but the budget burns fast if you dont have your tracking dialed in first. seen too many people throw money at clicks with no proper conversion tracking and then wonder why they got nothing.

start small, one platform, learn it properly before spreading thin. testing 3 networks at once with a beginner budget is just gonna confuse your data imo.
 
I'd start with Google Ads or Meta Ads first. They have more quality traffic and better learning resources for beginners, then you can test other networks once you get some experience.
 
I wouldn't say there's an ideal beginner network. From my own experience, though, Admaven was pretty easy to work with when I started running push traffic campaigns.
 
one thing that gets glossed over here is matching the network to where your offer actually lives. local leadgen on push traffic is just gonna bleed money, same way trying to scale a cheap broad ecom offer on google search gets expensive fast.

if you're doing local services google search wins easy, intent is already there. but get your tracking sorted before you spend a cent... conversion tracking, call tracking if its phone leads, the whole thing. otherwise you're just guessing and google will happily eat your budget while you do.

pick one platform, give it 2-3 weeks of real data before you judge it. the matching credit offers google throws at new accounts are nice but dont let free money push you into a platform that doesnt fit what you sell.
 
For beginners I would start with Google Ads or Meta Ads because they are easier to control and give more quality traffic compared to other ad networks
 
if u r beginner, start with Google Ads or Meta, easy to setup & lots of tutorials. PropellerAds ok for cheap traffic but conv rate low sometimes. test small budgets, see what works, then scale. dont spend too much at start.
 
NeonCactus said:
hey guys, i am new to PPC and trying to find good ad providers for traffic and leads. i saw many options like Google Ads, Meta Ads, PropellerAds etc but not sure which one is best for start.
which PPC provider you are using and what works best for you in terms of cost and results? would love simple suggestions or experience.
Click to expand...
thhere is no single "best" PPC platform for everyone. The effect depends primarily on:
1.What you sell.
2 Who your target customers are.
3 The potential value of each customer.
4 List testing.
in my experience, I'm heavily reliant on gg ads and fb ads :) goodluck
 
if you are totally new, I honestly start with Google Ads. traffic is usually more expensive, but intent is stronger because people are actively searching for something. easier to learn what actually converts.
 
Cheap traffic providers can look attractive, but sometimes cheaper clicks don’t mean better leads. quality matters more than low CPC when starting.
 
Google ads and meta ads are the obvious starting points. propellerads is more for display traffic, not usually direct leads for beginners. focus on google search ads first. you can get granular with keywords and target intent directly, which is crucial for lead gen when you're starting out. the cost per click will vary wildly, but the quality of traffic can be much higher than display networks.
 
For beginners, I’d start with either Google Ads or Meta Ads

Google is great if people are already searching for what you’re selling. Meta is better if you need to create demand and reach people based on interests

I’d avoid jumping into multiple traffic sources at once. Pick one platform, one offer, and one funnel until you understand the basics
 
honestly jus start with meta ads coz its cheaper to test and easy for beginners to learn compared to google.
 
Meta and Google are, of course, the platforms with the least bot traffic you can try them.
 
If you're completely new to PPC, I'd start with Google Ads or Meta Ads before looking at other networks. The traffic quality is generally higher and there are far more learning resources available.

For lead generation, Google Ads is often my first choice because you're reaching people who are already searching for something. Meta can work very well too, but it usually requires stronger creatives and audience targeting.

Networks like PropellerAds can be useful in certain niches, but I'd personally learn the fundamentals on Google or Meta first. It's much easier to understand PPC when you're dealing with high intent traffic rather than trying to optimize lower quality traffic sources from day one.
 
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