Is TikTok creativity or just repetition?

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Seyi mak

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Most viral trends look like variations of the same idea. Does TikTok encourage originality, or is it just a cycle of copying what already works?
 
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Repeating the same shit
And also reusing videos/movies/clips recorded in 2007-2022
Literally a bunch of old stuff being rehashed over and over again
 
Seyi mak said:
Most viral trends look like variations of the same idea. Does TikTok encourage originality, or is it just a cycle of copying what already works?
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I think TikTok rewards originality only to a point.
Most trends are basically copied ideas with small changes, but that is also how the platform works. If something already gets attention, people remake it with a different hook, niche, face, product, or story. The algorithm seems to care less about whether the idea is completely new and more about whether people watch, rewatch, comment, or share it.
 
A lot of what goes viral on TikTok does start as repetition of what already worked, but creators still find small ways to add their own twist or personality. That’s usually where the real originality shows up, even inside familiar formats.
 
Yes, I think they're both the same. Because I see many pages copying content from Instagram and sharing it on TikTok, and every video goes viral. Even though the content clearly shows it's been copied.
 
In the past, simply copying was enough to survive, but now, if you don't innovate, it's very difficult to stay afloat.
 
it's because of how tiktok works when recommending content for the fy. Once you get decent views from a niche, tiktok sends more viewers who are interested in the same niche to your page. If you keep reposting variations of the same post, you will keep getting new viewers. You need to maintain consistency with at least 2 videos per day
 
I think it is a mix of both Repeating proven formats helps with reach but the creators who stand out usually add their own angle personality or experience Trends can get attention but originality is what makes people follow and keep coming back for more
 
mostly copying... original ideas rarely blow up unless they accidentally fit a trend.
 
Usually what works is literally just figuring out what's trending and adding a spin to it
 
from my perspective, tiktok still a creative platform but yah i see the lame content repeat recently, so mad of it. But it still a great platform for sharing knowledge, sharing thoughts and creativity of people (even AI content so creative haha)
 
Creativity is the best option to choose in making growth profile with TikTok,many repeating pages/profiles does get affect with growth than creative uploader of alike arose video presentation.
 
TikTok does reward originality, but most virality comes from remixing proven formats, so it is more of a cycle where repetition of what already works gets amplified while small creative twists keep it fresh.
 
Bit of both tbh. Trends get copied alot, but people who add their own twist usualy do better in the long run.
 
Seyi mak said:
Most viral trends look like variations of the same idea. Does TikTok encourage originality, or is it just a cycle of copying what already works?
Click to expand...
what you ask is about 2 sides of 1 coin, TikTok values original, but it also can boost your acc for using trending/viral sounds
 
New ideas will become video creation trends for users. If people find it interesting, they will follow suit.
 
Seyi mak said:
Most viral trends look like variations of the same idea. Does TikTok encourage originality, or is it just a cycle of copying what already works?
Click to expand...
Based on what we've observed and what we've heard from others, TikTok has changed and is now truly a platform of its own. Instagram and Shorts are essentially the same thing, but TikTok is all about creativity. You don't see much “polished” content there
 
As for me Tik Tok is copy-paste platform - to set the trend you have to already have millions of audience, but if you just copy what already there on top - you can drag some attention to your videos
 
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