Client outreach seems harder lately

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Ridorichie2

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Been noticing that getting quality clients online takes way more effort lately compared to before.
A lot of people are sending generic outreach now, so most buyers just ignore messages completely. I’ve been testing a few different approaches recently and some are definitely performing better than others.
Curious what others here are seeing lately when it comes to outreach, social media traffic, or client acquisition in general.
Feels like the old methods are getting saturated.
 
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Yeah, it’s definitely getting more saturated, a lot of buyers are tuned out from copy-paste outreach now. What’s been working better is narrowing the targeting and making the first message feel specific to their situation instead of generic pitches
 
With ads with the proper targeting, you're more efficient
 
Yeah exactly,. Generic outreach barely gets attention anymore unless the targeting is really accurate.

I’ve noticed people respond better when the message actually sounds like it was written for them instead of looking automated. Even simple personalization seems to make a big difference now.
 
qdza said:
With ads with the proper targeting, you're more efficient
Click to expand...
True. Paid ads with good targeting can save a lot of time compared to random outreach.

I think the biggest difference now is how well the audience is narrowed down. A lot of people waste money running broad campaigns without really understanding who they’re trying to reach.
 
Ridorichie2 said:
True. Paid ads with good targeting can save a lot of time compared to random outreach.

I think the biggest difference now is how well the audience is narrowed down. A lot of people waste money running broad campaigns without really understanding who they’re trying to reach.
Click to expand...
Yes, that's why targeting is one of the most important part.. but before running ads you need to understand your audience, or at least I mean who you should target.
 
qdza said:
Yes, that's why targeting is one of the most important part.. but before running ads you need to understand your audience, or at least I mean who you should target.
Click to expand...
Exactly. A lot of people jump straight into ads without really knowing who they’re trying to reach first.

Once you understand the audience properly, even small changes in targeting or messaging can make a huge difference in results.
 
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People get flooded with copy paste outreach now, so anything that feels even slightly personalized stands out way more. Generic mass messaging feels almost invisible lately.
 
What kind of outreach are we talking about here? Cold DMs or cold emails?
 
I think the issue isn’t outreach volume but the fact that buyers now see hundreds of identical messages daily, making personalization and timing far more important than they used to be.
 
Currently, Meta can no longer collect customer information, so advertising will rely entirely on Meta's AI. This will make ads more expensive, requiring you to create better content and optimize your products more effectively.
 
You're not alone, outreach is definitely more competitive now, but highly targeted messages and strong positioning still get results.
 
Yeah, I've noticed the same. Mass outreach barely gets replies now. What worked better for me was sending fewer messages but making them more relevant to the prospect. Takes longer, but the response rate is much better.
 
yeah cold outreach feels more spammed now, people ignore same copy paste msgs
what worked better for me is more personal approach + small proof first before pitching
even simple convo first gets way better reply rate than direct offer
old “blast messages” stuff kinda dead now.
 
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