- Feb 27, 2025
- 325
- 116
When I was starting out I asked this exact question to anyone who’d answer it. What was the moment it clicked. The decision that flipped everything. I wanted the map.
Now I’m a few years in and someone asked me the same thing last week, and I genuinely couldn’t give them a clean answer. I went looking for the moment and it wasn’t there.
What was there: a slow stretch where I stopped guessing what people wanted and started actually asking, and then doing the boring thing of changing what I offered every time the answer surprised me. No single day. Just a couple hundred small corrections that, added up, looked like a turning point only in hindsight.
Here’s what bugs me about it. The clean origin story sells well, so that’s the version that gets told and people who are just starting out end up waiting for a lightning bolt instead of shipping the next slightly better version of their thing. I think the myth quietly costs new owners a lot of time.
So I’ll ask the room the question I used to ask: a few years in, was there an actual turning point you can point to? A specific decision, a specific week? Or does it only look like one now because you already know how it ended?
Now I’m a few years in and someone asked me the same thing last week, and I genuinely couldn’t give them a clean answer. I went looking for the moment and it wasn’t there.
What was there: a slow stretch where I stopped guessing what people wanted and started actually asking, and then doing the boring thing of changing what I offered every time the answer surprised me. No single day. Just a couple hundred small corrections that, added up, looked like a turning point only in hindsight.
Here’s what bugs me about it. The clean origin story sells well, so that’s the version that gets told and people who are just starting out end up waiting for a lightning bolt instead of shipping the next slightly better version of their thing. I think the myth quietly costs new owners a lot of time.
So I’ll ask the room the question I used to ask: a few years in, was there an actual turning point you can point to? A specific decision, a specific week? Or does it only look like one now because you already know how it ended?