I'm trying to understand reseller expectations

I've spent some time looking at the subscription-based digital products and services space, and one thing I've noticed is that most discussions focus on getting customers.
What I don't see discussed as often is what resellers actually want from the supplier side.
I'm considering becoming more involved on the provider/supplier side of things, so before going too far down that path I wanted to hear directly from resellers.
For those who resell software subscriptions, creator tools, social media related services, digital access products, or similar offerings:
What makes you stay with a provider long-term?
What are the biggest mistakes providers make when dealing with resellers?
If pricing isn't the only factor, what matters most to you? Stability, communication, support, consistency, response time, something else?
I'm interested in understanding this from the reseller perspective because it's easy to focus on rates and completely miss the things that actually matter to people you're working with.

For me, stability and communication are the biggest factors. Competitive pricing helps, but if a provider is reliable, transparent, and responsive, it's much easier to build a long-term partnership.

Dani_S said:

For me, stability and communication are the biggest factors. Competitive pricing helps, but if a provider is reliable, transparent, and responsive, it's much easier to build a long-term partnership.

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Thanks for the insight i think communication and friendliness and transparency are a must, but it should be from both sides cause in the past I've had experience where the reseller they don't listen and they aren't transparent

For me it's reliability above everything else—fast support and low prices don't matter if the service is constantly down or changing without notice. Consistency and clear communication are what keep me with a provider long term.

xmastox said:

For me it's reliability above everything else—fast support and low prices don't matter if the service is constantly down or changing without notice. Consistency and clear communication are what keep me with a provider long term.

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Yeah i agree many ppl just go about the rhetoric of low price but it ain't worth it

Rshed said:

what services are you talking about more precisely?

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Digital subscriptions like prime video, capcut canva social media accounts and in general