Sweepstakw Casino Conversion

EnvyGuard

EnvyGuard

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Jul 26, 2022
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Hi guys,
hope you’re all feeling well! I’m part of a fairly decent Sweepstake Casino in U.S and got my part within the Marketing, however for the past few weeks I’ve struggled to convert the right group from visitors to registers, I can have 5k people on the landing page, but a total of 60 New Registers… ( 1 Day ). And I’d say 40% are the FB traffic. Rest assured, I’m doing something completely wrong and the amount I spend doesn’t equal the amount in registers, no value…

If anyone has tips or guides for me to increase or narrow down to the correct audience, please let me know as it is highly appreciated. I feel stuck with no matter what I do I can’t get the correct traffic targeting.

The Sweepstake is only available for U.S and certain states are regulated.

Appreciate all help I can get, thanks guys & Girls!
 
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EnvyGuard said:
Hi guys,
hope you’re all feeling well! I’m part of a fairly decent Sweepstake Casino in U.S and got my part within the Marketing, however for the past few weeks I’ve struggled to convert the right group from visitors to registers, I can have 5k people on the landing page, but a total of 60 New Registers… ( 1 Day ). And I’d say 40% are the FB traffic. Rest assured, I’m doing something completely wrong and the amount I spend doesn’t equal the amount in registers, no value…

If anyone has tips or guides for me to increase or narrow down to the correct audience, please let me know as it is highly appreciated. I feel stuck with no matter what I do I can’t get the correct traffic targeting.

The Sweepstake is only available for U.S and certain states are regulated.

Appreciate all help I can get, thanks guys & Girls!
Click to expand...
we are two main issues here br !
first :your targeting might be off which is why the performance is not as productive as expected.
second : your campaign objective is incorrect
for example if you want users to register but you run a landi view campaign your conversion rate will significantly drop
 
marouan daoudi said:
we are two main issues here br !
first :your targeting might be off which is why the performance is not as productive as expected.
second : your campaign objective is incorrect
for example if you want users to register but you run a landi view campaign your conversion rate will significantly drop
Click to expand...
Thanks, but what Setup should I use instead? I have pixel on sign-up
complete to track but not sure how to target similar audience..
 
Your conversion rate is definitely brutal, so you probably need to tighten up your ad creative to match the landing page vibe and cut the states where you can't even legally operate. It sounds like you're just burning cash on broad traffic, so try narrowing your targeting to specific demographics that actually play these games instead of just whoever clicks
 
5k to 60 regs is not even that terrible tbh, seen worse
if fb is 40% of traffic i’d look less at targeting and more at what people see after the click
sweepstakes especially, most traffic is kinda “curious” not ready to register straight away
if your landing just goes straight to signup that can kill it
try adding some kind of pre-landing, explain the offer a bit, filter people, build some intent before they hit the form
also check geo hard, fb sometimes leaks traffic outside allowed states even if targeting looks fine
and creatives matter more than targeting most of the time here, wrong angle = wrong people
feels like not a traffic problem, more like traffic doesn’t match the page
 
How many registration events are there per pixel? The problem might be that the pixel is weak.
 
A lot depends on how "warm" the traffic is before they hot the offer. Sweepstakes traffic can convert decent, but retention usually feels weak compared to real casino intent traffic.
 
Could be the targeting or landing page flow. 5K visits should normally convert better than that.
 
Before scaling traffic, audit your funnel, 5k visitors with only 60 signups usually points to poor targeting, weak landing-page messaging, or state-eligibility friction.
 
Sweepstakes usually leak at the LP, not targeting. Same wall hits most US sweep buyers on Meta. Nothing warms the user between ad and reg form.
A short prelander helps. Bonus wheel or scratchcard where they pick something and earn their sweep coins before signing up.
Happy to share what's working for us if useful?
 
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