Ads performing good at night only anyone know the reason?

EchoPandaX said:
My campaign barely gets conversions in daytime but at night suddenly performance becomes much better. same ads same targeting so confused why timming affecting results this much.
Can anyone help me regarding this issue?
Click to expand...
It's likely due to lower competitor bidding at night after budgets exhaust, combined with users having more leisure time to actually complete purchases rather than just browsing during the day.
 
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