This AI-Generated Ad Got 22 Million Views on IG and Boosted Sales

NOTE: This ad is for a family-run tamale shop in L.A.

From "Marketing Against the Grain" https://marketingagainstthegrain.com

It starts with a simple statement: "If you accidentally fall out of a plane, most people think you should aim for water."

From there, it plays like a serious message. A man is plummeting through the sky.

"Water doesn't compress well", the narrator says. "The impact feels the same as hitting concrete."
So, the ad suggests other places to land. Then comes the twist:

"For example, The Original Tamale Company."

Smash cut to close-ups of tamales. That's the ad.

Turns out the spot was made in under ten minutes by the founder's nephew, who runs the restaurant's marketing.

The script? Written by ChatGPT.

The voice-over? AI.

The budget? $0.

The result? Over 22 million views and a noticeable spike in foot traffic.

You can see this AI-made ad at:
https://www.instagram.com/reels/DM5htcOsQST/

cool!!!!

Sounds interesting!

Utter slop. Not even clever or well made.

22 likes and 1 comment

Looks like it's better to fall in the water

StarDawg said:

Utter slop. Not even clever or well made.

Click to expand...

It's social media. Those things have never mattered.

This isn't a new idea, small businesses have been doing this a while, but it always works. I've seen small restaurants do this and get 100k comments, majority of which are saying stuff like "this is the best marketing I've ever seen". Don't underestimate how simple-minded Instagram scrollers can be