I'd say, forget those super polished corporate-speak posts. people dig authenticity. try sharing some behind-the-scenes stuff, maybe some work-in-progress or even just your honest thoughts on industry trends. if you are working on a product, show the process. also, don't be afraid to engage with other people's tweets. it's a two-way street respond to comments, ask questions. building a community is key to getting those followers. and don't forget the power of a good meme