Yeah, FB (Meta) + Shopify is still a solid combo because Meta handles demand generation and Shopify handles conversion, so it’s basically traffic engine + checkout system working together. The key is not just “running ads to a store” but building a tight funnel with a clear offer, fast landing pages, pixel tracking, and retargeting so you’re not paying for cold clicks with no follow-up. It works best when you treat it like a data loop where ads test what people want, and Shopify tells you what actually converts so you can keep optimizing both sides.