"The fix: you're selling the
tool ("I scrape") when clients buy the
outcome ("fresh real estate leads/data"). Reframe it and clients show up.
Get clients: niche down (agents, wholesalers/flippers, PropTech). Find them on Upwork (search "real estate data / lead list"), LinkedIn (PropTech & lead-gen agency owners), and investor groups (BiggerPockets, FB, r/realestateinvesting). Send a
free 20-lead sample before pitching — it closes faster than any sales talk. Sell a
recurring data feed, not one-off scrapes (way better income).
What to do with the data: FSBO/expired/new-listing lead gen for agents, comps & motivated-seller signals for investors, price/rent trend dashboards, or sell clean feeds to CRMs/PropTech apps.
Heads up: Zillow/Realtor ToS ban scraping and Zillow sues. De-risk by leaning on public records (county assessor), MLS/RESO feeds and official APIs, and sell data points — not their copyrighted descriptions/photos. Owner skip-tracing is regulated (FCRA/DPPA), so know the rules first.
Are you aiming at agent lead-gen or investor deal data? The client approach differs."
@madyoss I like that answer. Very insightful.