Traditional search to search arbitrage is dead. the money right now is in social to content buying cheap traffic on tiktok or FB and sending them to a high quality viral blog.
PPC arbitrage is still possible in 2026 but it is much riskier and only works with strong tracking, high quality traffic sources, and constant optimization to avoid policy violations and account bans.
I still see people running profitable arbitrage campaigns, especially in finance and lead gen, but scaling safely seems to be the biggest challenge now.
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