It's all about the potential for growth and what you can do to increase revenue, because if you're just looking at the current earnings, it's a pretty steep price to pay. What I've seen is that sites like this can be a good investment if you can identify areas to improve and scale, like adding new monetization channels or optimizing the existing ones. The traffic quality is crucial here, as you can promote other services or products to increase earnings, but you need to have a clear plan in place to make it work. Buying a site and just letting it sit there won't cut it, you need to be willing to put in the work to make it profitable. In my experience, it's the sites with untapped potential that can be the best investments, but you need to be careful not to overpay.