Anyone else feel like Instagram ads are becoming way more dependent on account trust/history now?

I’ve seen campaigns with decent creatives still struggle, while older ad accounts with average creatives perform more consistently and survive longer.

Feels like:

• warm accounts get smoother delivery
• newer setups trigger reviews faster
• aggressive scaling kills campaigns almost instantly

At this point it almost seems like setup quality matters as much as the ad itself.

Curious what you guys are seeing lately

You’re 100% right. Meta's algorithm heavily prioritizes **account trust history** now. Fresh setups look like burner profiles to their automated risk systems, so aggressive scaling triggers instant flags. Seasoned Business Managers with clean billing histories have a higher internal trust score, granting them smoother delivery and looser algorithmic oversight. Setup infrastructure matters just as much as ad creative.