[AMA] - I Own an Online Casino, Ask me Anything

I remember when we first started accepting crypto, every month we got customer requests to implement different coins, adjust the software or tinker around with it. Implementing TRC20 and ERC20 was a nightmare for our payment processor for some reason. The amount of support tickets opened at that point were crazy.
So in general the payments goes through CC or paypal maybe. How things turns out with these big processors ? They allows you to operate in grey niche ?
 
Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.
Do some online casinos delay, limit, or refuse large payouts....and from the operator side, what usually causes that?
 
Do some online casinos delay, limit, or refuse large payouts....and from the operator side, what usually causes that?

You will usually encounter this if it's a smaller casino, that started with only a few million investment. When we started we had to update our TOS so that it's clear that if you win a larger amount (e.g. six figures) we can give you a maximum of $75k per month until the win is paid out. You do that to protect the business from big winners. You have to pay out the winner though, the game provider will not work with you if you don't. There are some shady tricks with unregulated casinos that have their own games, but in general, if you're working with reputable game providers, you need to pay out.

Human review also takes at least two work days, can take up to two weeks depending on the backlog. There's 100+ scammers per day trying to get your money, so if a player wins big, you will need to wait for a human review.

So in general the payments goes through CC or paypal maybe. How things turns out with these big processors ? They allows you to operate in grey niche ?

No, they don't let you operate in black markets. You would need to hold at least one reputable license in order to get them approved.
 
Could you share your promotional methods and how much you typically spend on promotion each month?
 
I can clone most games from providers like PP, PGS, Tada..., and guarantee accurate RTP. So, will this help me earn money?
 
I can clone most games from providers like PP, PGS, Tada..., and guarantee accurate RTP. So, will this help me earn money?

You would need to get certified and regulated for most casinos to consider you - maybe some black casinos would take that service...but it is looked down upon in the industry
 
Which is pretty interesting considering their background in digital marketing and iGaming. It sounds like they're looking to share some insider knowledge, especially about traffic and acquisition, so you might get some good insights if you're curious about the online gambling world
 
You would need to get certified and regulated for most casinos to consider you - maybe some black casinos would take that service...but it is looked down upon in the industry
Yes, I know quite a few websites that officially license games from providers.

Then, for games with top traffic, they'll use cloned games to optimize costs.
 
Haven't sifted through the comments yet but heck yea, I am currently in Vietnam and made a friend from Denmark who works for an online casino. I am interested in getting somewhat involved as a side project with maybe something affiliate-related. I know that casino SEO is way different than traditional SEO for non grey/black areas of the internet. Any advice on side projects that would be casino related?
 
Could you share your promotional methods and how much you typically spend on promotion each month?
I know that it's an AMA, but that I can't write publicly. I can tell you that the budgets are high, we need around $250 marketing spend per acquired player. I can also tell you that the majority of the players come from affiliate websites.


I can clone most games from providers like PP, PGS, Tada..., and guarantee accurate RTP. So, will this help me earn money?
Nope. You can't work with a legit casino if you're not licensed.

Any advice on side projects that would be casino related?
It depends on your skillset, but becoming an Affiliate is always lucrative.
 
Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.
Which payment gateways did you initially use for credit card and PayPal transactions? Because, as far as I know, some platforms require a large cash flow and low cashback rates before you can even contact them and negotiate (not to mention whether it's even successful), not to mention some other "grey" payment gateways that charge quite high fees of 10-15%.

And I'm also curious about your income; I assume you receive a percentage of the revenue from your activities, right?
 
Hey guys, I’ve been in iGaming for 10+ years and currently handle traffic/player acquisition for our casino project. I’ll have some free time next week, so feel free to drop any questions about the industry.
 
I'm curious how you built your retention, what tools you use, since you have a small team (you mentioned 5 people), so you must have some automation with AI etc. Which retention channels show the best performance for you (SMS, email etc.)?

I can say that n8n seems to work for building an automated retention department, but it still won't cover VIP players.
 
Don't start solo. If you want to do something solo, then go to all the igaming conferences in europe, meet up and network with people. You can't solo your way through this industry, too many traps.
What kind of traps?
 
Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.
Great thread. In your opinion, what's the biggest mistake new casino operators make when trying to scale traffic?
 
Great thread. In your opinion, what's the biggest mistake new casino operators make when trying to scale traffic?
Dead thread. If you’re serious about getting into the industry and looking to connect and share experiences then you’re better off looking into the black/grey market vendors and work your way up from there.
 
Dead thread.

I'm still here it's just that BHW left a sour taste in mouth after all the scams. Out of close to 30 people with whom I worked here only 1 was actually good and delivered.

So I distanced myself for a bit, but I'll be back in a few weeks once I regroup.
 
It's nice to see someone from the same industry. I've also been working in the gambling industry for about 20 years, back from the days when we had to download software to play casino games.
Most of the old companies couldn't stay competitive in the market. They missed the trends and failed to adapt.

I also run an online casino and sportsbetting Site, but in the offline market. Customers make deposits and withdrawals through local agents.
 
Back then, we didn't have to offer so many bonuses, deposits and withdrawals were much easier for customers, and the regulations in European countries were far less restrictive.
 
Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.
congrats on keeping it running since 2023!

Quick question on the tech stack side since your main focus is acquisition: Did you guys start out on a standard White Label contract, or did you go Turnkey/API-first with a modular PAM from the start?

Curious how much flexibility your platform provider actually gives you when you need to hook up custom crypto gateways or spin up tailored promo logic for your acquisition campaigns without waiting in a 3-month dev queue.
 
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