AI content is a commodity now, distribution is the actual edge

everyone has access to the same models. people winning aren't producing better content but they're sitting on better distribution.

if you don't have an audience or a channel already, what's your actual plan?

I agree with this honestly. AI lowered the barrier for creating content, so content alone isn’t much of an advantage anymore. The real leverage now seems to be distribution, audience ownership, branding, communities, and attention.

A lot of people can generate content quickly now, but very few know how to consistently get eyeballs, trust, and engagement at scale.

Spot on. Content generation is basically free now, so the bottleneck has entirely shifted to eyeballs and traffic sources. If you are starting from scratch without an established audience, you have to either master paid media or hustle hard in niche communities to build that initial leverage.