Best usage of client's authoritative websites

B

Bluddy

Newbie
Joined
May 7, 2026
Messages
10
Reaction score
8
I am currently working on new website for a client. They have a few other websites, mainly in the SaaS niche, that are quite good - some are DR60+ and have 300k+ monthly traffic.

The new website is about corporate merch, so not that much in common thematically.

I'd like to use those authoritatie sites as a link resource for the new website and I'd like to get some advice for it.

1. Homepage/sidebar links seem to pass more juice than posts. Should we just link from the sidebar under " check out our other products" or something? I read here in the forum, that homepage links are not that good if the source is not thematically connected.

2. If blog posts are a better option, is it worth researching for a connection with the product and write an article with links in that way? For example if they are connected to the same problem, or like "ways to help your team" and then put the software + merch in there or something like that?

3. Should we pace the links in some way, or is it okay to do them in 1 day. We are talking about 4-5 links here, not dozens or hundreds.

Thanks in advance! :)
 
Advertise on BHW
I’d use those sites more to pass trust naturally than to squeeze as much SEO value out of them as possible.

If the niches are not closely related, a sitewide/sidebar link is easy to place but also easier to discount. A few contextual links from relevant pages or posts usually make more sense, especially if the connection is real and useful.

With only 4–5 links, pacing is probably not the main issue here. The bigger issue is making the links look justified, not just available.
 
dmffmd said:
I’d use those sites more to pass trust naturally than to squeeze as much SEO value out of them as possible.

If the niches are not closely related, a sitewide/sidebar link is easy to place but also easier to discount. A few contextual links from relevant pages or posts usually make more sense, especially if the connection is real and useful.

With only 4–5 links, pacing is probably not the main issue here. The bigger issue is making the links look justified, not just available.
Click to expand...
Does a post like "about our team" mentioning other products sound good for that? It is still relevant to the giver site and kind of natural. Or maybe directly place the links in the "about us page" with mentions of other products.
 
Bluddy said:
Does a post like "about our team" mentioning other products sound good for that? It is still relevant to the giver site and kind of natural. Or maybe directly place the links in the "about us page" with mentions of other products.
Click to expand...
A dedicated post is usually better than putting it on the About Us page.
“About us” can work for a light brand mention, but it’s often too obvious if the main purpose is to pass links. A post about the team, company ecosystem, or how different products support the same audience usually gives you more room to make the connection feel real and useful.
So if you do it, I’d lean more toward a proper contextual post than adding multiple product links to the About page.
 
Contextual links from relevant content usually work better long-term than random sidebar or homepage links.

For 4–5 links, timing is less important than keeping the placements natural and relevant.
 
Since your new site is not closely related thematically to the sass sites, I’d avoid homepage/sidebar links as they tend to carry less value when the context is not relevant. Blog posts are better—create content that naturally connects the two, like team productivity or corporate culture topics, and mention the merch alongside the SaaS tool.

For pacing, 4–5 links at once is not risky, so you can add them together. Focus on relevance and context rather than speed. Quality over quantity will help both rankings and user engagement.
 
Homepage/sitewide links still work, but Google is way better now at understanding contextual relevance, so a naturally placed link inside a relevant article usually feels less “SEO manufactured” than a random sidebar “our other products” block. If those SaaS sites can genuinely connect to company culture, employee retention, onboarding, team identity, events, or internal branding, then writing solid articles around those topics and linking to the merch site is probably the cleanest long-term play. And for 4–5 links, I wouldn’t overthink pacing too much unless the domain is brand new; this isn’t 2012 where Google sees five links in one day and deploys tactical nukes on your rankings.
 
Personally, I’d lean more toward contextual blog/content links rather than obvious sidebar or sitewide homepage links, especially since the niches are different. A natural article connecting company culture, onboarding, team branding, employee retention, or remote teams to both SaaS + merch makes much more sense semantically and usually looks safer long term.
 
Your second option is the best: write a blog post about 'Employee Onboarding' or 'Company Culture'. This allows you to link to both the SaaS tool and the Merch site naturally.
For pacing, even with just 5 links, don't do them all in one day. Space them out over a week and use branded or natural anchor texts instead of exact match keywords to keep it safe."
 
Bluddy said:
I am currently working on new website for a client. They have a few other websites, mainly in the SaaS niche, that are quite good - some are DR60+ and have 300k+ monthly traffic.

The new website is about corporate merch, so not that much in common thematically.

I'd like to use those authoritatie sites as a link resource for the new website and I'd like to get some advice for it.

1. Homepage/sidebar links seem to pass more juice than posts. Should we just link from the sidebar under " check out our other products" or something? I read here in the forum, that homepage links are not that good if the source is not thematically connected.

2. If blog posts are a better option, is it worth researching for a connection with the product and write an article with links in that way? For example if they are connected to the same problem, or like "ways to help your team" and then put the software + merch in there or something like that?

3. Should we pace the links in some way, or is it okay to do them in 1 day. We are talking about 4-5 links here, not dozens or hundreds.

Thanks in advance! :)
Click to expand...
Since the niches are different, I would avoid Sidebar or Homepage links as they can look like a footprint to Google. Contextual links are your best bet.

Your idea about writing an article like 'Ways to improve team culture' is perfect—you can naturally link the SaaS software for productivity and the Merch site for team branding. Pacing 4-5 links over a week is fine, but make sure the anchor text is natural and the content bridges the gap between the two niches. Relevance beats power every time!
 
Editorial links placed naturally within relevant content are often a safer and more effective strategy than obvious sitewide or sidebar placements, especially for websites in different niches. Developing articles around company culture, internal branding, onboarding, or remote collaboration creates a meaningful connection between SaaS and merchandise-related businesses while improving topical relevance.
 
If those sites have blogs, then you can periodically pump up contextual backlinks in relevant content. Otherwise building home page links is fine. You can build them at once as 4-5 domains is not much.
 
Since your new website doesn't have a high level of relevance to other SaaS sites, it's best to limit links on the homepage or sidebar, as these locations often offer little value due to a lack of content relevance. Instead, blog posts are a more sensible option. You can build themes that naturally connect the two, such as team performance or company culture, then subtly incorporate introductions to your SaaS products and tools. Declaratively, adding around 5-6 links at this point isn't usually a problem. More importantly, ensure the links are relevant and appear in the right context. Prioritizing quality over quantity will improve both SEO and user experience in the long run.
 
Your second option works best. A post about “Employee Onboarding” or “Company Culture” lets the links fit naturally. Also, spread the 5 links over a week and use branded anchors to keep it looking organic.
 
I’d lean more toward contextual links inside relevant content instead of sidebar or homepage sitewide links.
 
Contextual links inside relevant articles are better than random sidebar links, especially with different niches.

4–5 quality links in one day is completely fine if they look natural.
 
Iqra Sardar said:
Contextual links inside relevant articles are better than random sidebar links, especially with different niches.

4–5 quality links in one day is completely fine if they look natural.
Click to expand...
Context is everything in SEO. A single link from a relevant paragraph beats ten sidebar links any day. Also, the 4-5 links per day limit is a good rule of thumb for smaller sites to keep things under the radar and avoid any manual flags.
 
Bluddy said:
I am currently working on new website for a client. They have a few other websites, mainly in the SaaS niche, that are quite good - some are DR60+ and have 300k+ monthly traffic.

The new website is about corporate merch, so not that much in common thematically.

I'd like to use those authoritatie sites as a link resource for the new website and I'd like to get some advice for it.

1. Homepage/sidebar links seem to pass more juice than posts. Should we just link from the sidebar under " check out our other products" or something? I read here in the forum, that homepage links are not that good if the source is not thematically connected.

2. If blog posts are a better option, is it worth researching for a connection with the product and write an article with links in that way? For example if they are connected to the same problem, or like "ways to help your team" and then put the software + merch in there or something like that?

3. Should we pace the links in some way, or is it okay to do them in 1 day. We are talking about 4-5 links here, not dozens or hundreds.

Thanks in advance! :)
Click to expand...
I'd probably learn more toward contextual links inside relevant articles instead of sidebar/sitewide links, especially since the niches are pretty different.

Even if the authority helps a bit, the links usually look more natural when there's an actual connection between the content and the product being linked to.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top