How to properly make a good performing facebook ads ?

To improve longvity and CPR, use Instant Form or Engagement campaigns with soft prelanders. Avoid direct CTA to gamblig early, let warm pixel first. Keep creatives fresh and rotate angles every few days.
 
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brocklesnarz said:
Hi , here i want to discuss how to run ad for black hat / online gambling. Short story i have been running facebook ads for this niche for around 5 months. I keep doing trial and error for the settings ( the demographic, audience, platform, attribute, creative, etc).

I succeed on posting the content with good BM account from good agency. The thing i want to discuss here is not about how to get the ads approved but more to how can it last long and how to make it perform better ? My key metric is the CPR and Impression.

I'm not really sure if we can go this specific or not in this forum (sorry i'm newbie here) , but can we discuss the ads settings ? Like what do people actually use the campaign type, etc

Thanks in advance
Click to expand...
SolidWorks testing across multiple variables. Longevity usually comes from clean funnels, warm pages, and fast creative rotation. Would love to hear more about what CPR range you're hitting and which placements perform best for you.
 
Facebook is constantly updating and your product is also a difficult product, violating policies, so change campaigns regularly, change content and images .
 
brocklesnarz said:
Hi , here i want to discuss how to run ad for black hat / online gambling. Short story i have been running facebook ads for this niche for around 5 months. I keep doing trial and error for the settings ( the demographic, audience, platform, attribute, creative, etc).

I succeed on posting the content with good BM account from good agency. The thing i want to discuss here is not about how to get the ads approved but more to how can it last long and how to make it perform better ? My key metric is the CPR and Impression.

I'm not really sure if we can go this specific or not in this forum (sorry i'm newbie here) , but can we discuss the ads settings ? Like what do people actually use the campaign type, etc

Thanks in advance
Click to expand...
To keep ads running longer in this space, blend white hat angles with cloaking. Use engagement-focused creatives early to build trust, then rotate offers after warming the account. Keep CPR low by testing interest stacking, lookalike audiences from on-site data, and split test conversion window lengths. Avoid repeating patterns in targeting or creatives—rotate everything regularly. Don’t scale too fast. Run multiple BMs in parallel, and monitor CTR vs quality ranking daily to stay ahead of bans.
 
milo123123 said:
Use "Landing Page Views" or "Engagement" to warm up your account before running conversion-focused campaigns.
Keep creatives native-looking (memes, local style) and avoid heavy targeting to improve CPR and impressions.
Rotate ads often, don’t edit live ads directly, and always use a smart cloaker to keep campaigns running longer.
Click to expand...
what do you mean under smart cloaking some way to cloack creative ?
 
From what I’ve seen, ad fatigue hits fast in competitive niches. Rotating angles regularly can help keep CPR under control bro, keeping campaigns stable always harder than getting approval
 
brocklesnarz said:
Hi , here i want to discuss how to run ad for black hat / online gambling. Short story i have been running facebook ads for this niche for around 5 months. I keep doing trial and error for the settings ( the demographic, audience, platform, attribute, creative, etc).

I succeed on posting the content with good BM account from good agency. The thing i want to discuss here is not about how to get the ads approved but more to how can it last long and how to make it perform better ? My key metric is the CPR and Impression.

I'm not really sure if we can go this specific or not in this forum (sorry i'm newbie here) , but can we discuss the ads settings ? Like what do people actually use the campaign type, etc

Thanks in advance
Click to expand...
i think u shoulf join some groups that we dicuss together about gambling. This product has fixed times of the year when we can spend a lot of money on it.
 
In many cases the key is constant testing. Many advertisers focus on different creatives and landing pages because they usually affect CPR and impressions the most
 
creative rotation seems to matter more than ever now and the warm-up phase is underrated honestly. accounts usually perform more stably when spending ramps gradually bro. try to focus on the warm up phase to get a better performance at first, if u win that phase, you can grow your ads more stable
 
If you have a large budget, ideally you should launch 1–2 new creatives every day. I create them using ChatGPT; since the update, it’s been generating fantastic creatives. And just relaunch your campaigns—if you do this, your CTR will always stay on track.
 
brocklesnarz said:
Hi , here i want to discuss how to run ad for black hat / online gambling. Short story i have been running facebook ads for this niche for around 5 months. I keep doing trial and error for the settings ( the demographic, audience, platform, attribute, creative, etc).

I succeed on posting the content with good BM account from good agency. The thing i want to discuss here is not about how to get the ads approved but more to how can it last long and how to make it perform better ? My key metric is the CPR and Impression.

I'm not really sure if we can go this specific or not in this forum (sorry i'm newbie here) , but can we discuss the ads settings ? Like what do people actually use the campaign type, etc

Thanks in advance
Click to expand...
  • Keep the campaign structure simple (fewer ad sets)
  • Broad targeting usually scales better
  • Creative is the most important factor
  • Don’t edit campaigns too often
  • Scale budgets gradually
  • Track CPM, CTR, and Frequency — not just CPR
  • Refresh creatives regularly to avoid fatigue
 
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