Old rich vs. new rich.
Generational or old rich try to blend in. There's no value to them in showing off or proving their wealth. They have it, are comfortable with it and gain more by blending in than showing off.
New rich (think social media influencers, Bezos, Elon) feel like they need to show off their wealth to get people to envy, admire and win popularity. They don't realize that their wealth is a target and long-term actually puts them in greater danger than if they were to just blend in.
The richest guy in the room is the guy who drives in a Toyota sedan and showed up wearing a t-shirt and jeans and a $100 pair of sneakers. And the only tip-off of his wealth is the $125K vintage Patek watch he's subtly wearing, that most people wouldn't notice.