Running PPC Ads for Health Supplements – Ad Rejections & Low Impressions

Hi everyone,

I am new to PPC and running ads for a health supplement brand on Google. But I’m facing a few issues.

Ad Rejections – My ads are getting flagged for “misleading content” despite following guidelines.
Low Impressions – Even after adjusting targeting, my ads aren't getting many impressions.

Has anyone else faced these issues in the health/supplement niche?
Any tips for getting ads approved?
How can I increase impressions in a competitive niche?

Thanks for any advice.

WealthpilotZ said:

health supplement brand

Click to expand...

Firstly, bear in mind that for all health supplement brands (affiliate / non-affiliate), you are not supposed to run their brand names in as ad campaign's keywords. That is why the respective affiliates conditions (T&C's) also mention the same.
Even if you try, your ads will keep getting rejected and or Google Ads accounts suspended. Over 90% of brands (especially those who have affiliate programs) have an agreement with Google that their brand names must be disallowed as keywords in a campaign, unless an advertiser get explicit authorization from the respective brand.

Alright, assuming that you are not using brand name in keywords, how are you running your ads for a health supplement brand on Google Ads ? Is it stealth / cloaked ads ? Health supplements is a highly restricted niche in Google Ads.
If it is a non-cloaked ad (direct ad), are the keywords, ad headlines, ad descriptions and landing page exactly 100% related to each other ?

Got a 6-month Google Ads data dump of a top supplement brand. Looking to offload. DM.

WealthpilotZ said:

Hi everyone,

I am new to PPC and running ads for a health supplement brand on Google. But I’m facing a few issues.

Ad Rejections – My ads are getting flagged for “misleading content” despite following guidelines.
Low Impressions – Even after adjusting targeting, my ads aren't getting many impressions.

Has anyone else faced these issues in the health/supplement niche?
Any tips for getting ads approved?
How can I increase impressions in a competitive niche?

Thanks for any advice.

Click to expand...

Yeah Google is really strict with supplements, usually it’s account trust or policy flags that limit impressions not just the ads themselves.

This is usually happens in health supplements because polices are very strict. Even small words in ad or landing page can trigger rejection or low reach, so delivery gets limited fast.

Scrub your landing page of any 'miracle' or 'guaranteed' wording; in the health niche, Google throttles impressions on 'Eligible (Limited)' ads if your claims sound too aggressive or unverified.

For health supplement ads, avoid strong claims like cures and keep wording factual to get approved. To get more impressions, improve ad relevance, try broader keywords, and expand targeting carefully.

Try making your ad copies less aggressive,
Google hates big medical claims and will keep flagging your site.

WealthpilotZ said:

Hi everyone,

I am new to PPC and running ads for a health supplement brand on Google. But I’m facing a few issues.

Ad Rejections – My ads are getting flagged for “misleading content” despite following guidelines.
Low Impressions – Even after adjusting targeting, my ads aren't getting many impressions.

Has anyone else faced these issues in the health/supplement niche?
Any tips for getting ads approved?
How can I increase impressions in a competitive niche?

Thanks for any advice.

Click to expand...

a lot of people in supplements use cloaking + whitepages now
clean whitepage for review and separate real flow after approval
without that health offers get smoked pretty fast these days

Yep, been there. Google is super picky with supplements, even if you follow the rules. Try toning down health claims, focus on benefits without saying “cures” anything. For impressions, test broad match + different ad copy combos, and sometimes just switching to Bing or native platforms gets way better reach.

You need to use high-quality cloaking, and Google Ads isn't the best advertising source for your site; try Meta Ads instead—you'll get much better results.

Try narrowing your targeting, improve landing page compliance/quality, and avoid “medical/health claims” in ad copy to reduce disapprovals and improve impressions.

Ad rejections on health supplement PPC are so common now - platforms are strict on health claims and "before/after" type language. We've run into similar restrictions promoting Proactive Care (https://proactivecare.ae/), our home healthcare service in Dubai - anything implying medical outcomes gets flagged fast. What's worked better for us is focusing ad copy on service/convenience benefits rather than health claims, and letting the landing page carry the detailed info. Might help with impressions too since it reads less "risky" to the algorithm.