Best way to monetize World Cup traffic?

Best way to monetize World Cup traffic?
Expecting a big spike on my site and wondering what works best right now — display, push, pop, anything else?

I've read an article, that tells people who are locked up in front of their screen also tend to scroll on their mobile, so maybe something to think about when buying targeted ads related to the time when the games are on, or the World cup is in motion.

I guess bets could work well, or also apparel.

Maybe also look for direct deals related to the World Cup, some direct sponsors / affiliate programs may run promotions for their affiliates.