Creating content that resonates with Indonesian audiences on TikTok can be tough, especially when it comes to ads. What I've seen work well is using a mix of local trends and catchy music to grab attention. For something like Mahjongways content, it's all about making it visually appealing and fast-paced, so consider using plenty of cuts and transitions to keep viewers engaged. Using local influencers or referencing popular Indonesian culture can also help increase ad performance. It's also worth experimenting with different ad formats, like using a hook in the first few seconds to stop users from scrolling. In my experience, it's the little details like these that can make a big difference in getting your ads approved and performing well.