[AMA] - I Own an Online Casino, Ask me Anything

Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.

Gonassis said:

Hey guys,

I don't know how many people here are interested in casino operations and making money with them, but I'm going on a short holiday next week and will have extra time to answer any questions people had about gambling operations.

In short about me; 20 years in digital marketing, out of that 10 within the iGaming industry. The casino that we have has been operational since 2023.

I say "we" because I am not the sole owner, it's a team of 5 where each of us took ownership of their own respective areas, with my responsibility being generating traffic/acquisition.

I'll wait for at least 5 questions to accumulate and then answer everything in one go.

Click to expand...

making money from casino business is mostly about getting steady traffic and players. you earn when players stay longer and keep playing not just from quick signups. but remember its risky and competitive so smart marketing and trust matter a lot.

do you rig the results in your favour?

uso said:

do you rig the results in your favour?

Click to expand...

they do not - all games pass certification form test houses which prove that the game in fact has an RTP of 9X.X% for them; they never loose money so no point in rigging the games

How do you manage bankroll?
Is it profitable?
How much does the provider charge? in terms of % - of GGR.

How much startup capital did you have at the very beginning?

What marketing tactics you are using for getting traffic, Are you bringing traffic by Affiliate programs or by clocking?

I just launched an online casino too, in the telegram ecosystem. How do you start driving traffic as a new operator?

What was your starting budget?

Do you have any guide to start with ? I keep seeing people from igaming spending too much on ads. Where to start ? Do you have any sources around it ?

Ask me anything but I will respond to nothing

TomasMiller said:

Ask me anything but I will respond to nothing

Click to expand...

Getting a reply is like gambling. You only get one if you’re lucky lol

Boriss said:

How do you manage bankroll?
Is it profitable?
How much does the provider charge? in terms of % - of GGR.

Click to expand...

I can help with this one, Spribe charges 7%, Pragmatic play around 10%. But in most cases you'll need a platform who will charge an additional 10-15%. If you don't use a platform, you'll need a few devs to develop your own platform to host the games, user registration, billing, kyc, bonus and wager systems.

Laughable. If anyone wants to dive into this field, just start in the gray market. Licensed casinos have too much overhead and red tapes.

That honestly sounds like such a cool way to make bank, but I'm lowkey curious how you manage the risks without getting stressed out. And what's you game provider Good luck with the AMA, I’ll definitely be keeping an eye on your thread to see all the tea you spill

It’s a high risk business. Risk management is part of the job. Doesn’t matter if it’s geo or psp.

TomasMiller said:

Ask me anything but I will respond to nothing

Click to expand...

For some reason I didn't get any notifications about this thread, apologies :/ On it right now.

uso said:

do you rig the results in your favour?

Click to expand...

You can't. As an operator you have zero control over the settings in the games, only the game providers can "rig" games, but they wouldn't stay too long in the business if they would be known for that. Most game providers are publicly trading companies with reputation behind them. The point is that you lose the money, you pay for the entertainment, not to win. It wouldn't be a business if you would give each player a kiss on the forehead and a 100 eur bill.

You pay for the entertainment and the possibility of a big win, similar to National Lottery.

SafeDomains said:

How much startup capital did you have at the very beginning?

Click to expand...

I wouldn't recommend entering the industry if you don't have at least 5 Mil. And that's for a very, very lean team. You need to pay out the winners, otherwise no one will come back to play.

Boriss said:

How do you manage bankroll?
Is it profitable?
How much does the provider charge? in terms of % - of GGR.

Click to expand...

It's profitable if you drive enough traffic to cover all the expenses. Everyone within the ecosystem wants to have a cut of your Net Gaming Revenue (NGR). In most cases you take a whole platform and they manage everything for you for a fixed 15% fee, that way you don't have to pay each individual provider separately, they would manage the game provider, payments provider, customer support provider etc.

Nioplay said:

Laughable. If anyone wants to dive into this field, just start in the gray market. Licensed casinos have too much overhead and red tapes.

Click to expand...

This is true. Have a friend with a UK casino and they are constantly in minus due to all the regulations, it's hell out there.

TurtleFactory said:

how do you process payments from specific regions + do you run ads or do black hat SEO? +

Click to expand...

Crypto is the easiest, but also risky.

We mostly ran legit ads until a few months ago when I joined BHW, now we're opening up to other bh traffic.

Rebel Phantom said:

Do you have any guide to start with ? I keep seeing people from igaming spending too much on ads. Where to start ? Do you have any sources around it ?

Click to expand...

Don't start solo. If you want to do something solo, then go to all the igaming conferences in europe, meet up and network with people. You can't solo your way through this industry, too many traps. Ideally have a team of trusted people, where each of you can manage one field.

I'm good at acquisition, so I manage the incoming traffic. Everything that happens after that is managed by my other partners with whom we've opened up the operation. You can't do everything solo.

You're gonna spill the tea on how it all works? Seriously, I can't wait to hear about all the juicy deets on digital marketing in the iGaming world and how you guys are making it happen

on the acquisition side - how has your cac math shifted as psp fragmentation got worse in 2025/2026? in igaming launches i've watched, fiat ramp friction was killing roughly 38% of intent-to-deposit until onboarding got redesigned around crypto-as-default - that pulled drop-off down to about 22%. curious whether your traffic mix is leaning crypto-native at this point or still ramping mostly through cards.

WindyWNF said:

on the acquisition side - how has your cac math shifted as psp fragmentation got worse in 2025/2026? in igaming launches i've watched, fiat ramp friction was killing roughly 38% of intent-to-deposit until onboarding got redesigned around crypto-as-default - that pulled drop-off down to about 22%. curious whether your traffic mix is leaning crypto-native at this point or still ramping mostly through cards.

Click to expand...

I didn't fully understand your question because it might be biased towards a market that I'm not experienced with.

But I'll touch upon Crypto-as-default.

Within the "old school" online casino industry, crypto isn't a thing. It's getting better, but it's still not there.

On my previous project that I managed from 2022 to 2024 on the scandinavian market, we had 55% of the players being women aged 45+, can you guess what percentage of them used (or knew about) cryptocurrency?

To us here on the forum, crypto is so normal and we're treating it like common knowledge, but the majority of the stable users (people who are coming every month to play for the past 2+ years) are still tied to processors like PayID, PayPal, Visa, Revolute, Sofort and similar.

And then if you really want to target crypto users, you need to have a very, very good approach because you'll be dealing with users who want the latest tech on the platform.

I remember when we first started accepting crypto, every month we got customer requests to implement different coins, adjust the software or tinker around with it. Implementing TRC20 and ERC20 was a nightmare for our payment processor for some reason. The amount of support tickets opened at that point were crazy.

With this project, we had around 5% in crypto payments last year, this year it went up to 15%, but mostly because of the regulated markets like Germany, where the players are so limited by the government that they have to figure out how to use crypto, otherwise they will not be able to access games and styles that they want.

I do have friends who are having better percentages of crypto players, but something that we all saw is the drop off in activity. Crypto players tend to usually last for a couple of months, while traditional fiat players still stay for years.