It really depends on geo and traffic quality. For Tier 1 (UK, AU), I’ve seen CPL around $25–$60 for compliant funnels. Tier 2 (SEA, LATAM) usually sits in the $8–$20 range. Some Tier 3 geos can go below $5, but lead quality and deposit rate matter more than cheap CPL.
In FX, I focus more on cost per FTD than just lead cost. Cheap leads that don’t convert will kill the numbers long term.
Hi what's a good setup in your opinion? I'm new and looking to start testing it.FX leads still work on FB, just depends on geo and how good your funnel is.
Tier1 gives quality, Tier2/3 needs heavy filtering.
Most “dead” claims are just bad setup honestly.