start backlinking for my website

Yes, keyword research still helps, but not in the same way as for normal SEO content.
For backlinks, I’d focus more on linkable informational topics around the tool - things like PNG vs JPG, WebP guides, image size tips, compression pages, or format comparisons - because those are easier to reference than the converter itself.
So yes, the converter page is usually the transactional page, but the supporting informational pages are often what attract the links.
Thank you, bro! I understood a lot from what you said. No one else has left a comment like yours on my post. This information you provided matches my work perfectly.
 
Yes, keyword research is important even for backlinking—because you need to know what topics people (and websites) actually care about linking to.

For backlinks, focus mostly on informational content, not transactional.
Spot on! Focus on informational content makes getting natural backlinks much easier. I’ll align my strategy to target these topics and relevant keywords more effectively. Thanks for the great advice!
 
“I am starting backlinking for my website for the first time. Is keyword research necessary for backlinks? If it is necessary, what type of content should I write for it—informational or transactional? My website is a tool website in the image converter niche.”
Yes keyword research is necessary, and you should focus on witing both informational and transactional content,
 
Yes keyword research helps anchor text + target pages. For a tool site, build informational guides (how-tos, comparisons) to earn links, then support transactional pages with internal linking.
 
“I am starting backlinking for my website for the first time. Is keyword research necessary for backlinks? If it is necessary, what type of content should I write for it—informational or transactional? My website is a tool website in the image converter niche.”
Before building backlinks, you should already have a list of keywords you want to rank for. If you want to improve the ranking of a specific keyword, create content centered around that keyword.
 
Yes, keyword research is important for backlinks because it helps you target the right keywords and pages that can actually rank and gain authority. For a tool-based website, you should mainly create informational content like guides, tutorials and comparisons, since these attract natural backlinks more easily than direct sales or tool pages. Once you get backlinks to those articles, you can internally link them to your transactional/tool pages to pass SEO value and improve their rankings.
 
Yes, but with backlinks, focus on anchors and intent. Site tools should build links using content information (guides, comparisons, etc.), while page tools should build links less and use natural anchors. In short: blogs build links primarily, while money pages build links less.
 
For your niche informational content works way better for backlinks like guides and/or comparisons.
 
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