PPC ads stopped performing suddenly, what should I check first

A

AdCampaignX

Newbie

Apr 25, 2026

15

6

• Apr 25, 2026

• #1

Hey everyone,
my campaign was working fine earlier but now performance dropped a lot without any changes from my side. Not sure if it is targeting, competition or account issue. What is the first thing I should look at in this situation?

 

P

PrimeSeo01

Newbie

Mar 28, 2026

36

5

• Apr 25, 2026

• #2

First, check Auction Insights to see if a competitor is outbidding you, then immediately verify that your Conversion Tracking hasn't disconnected due to a site update.

 

G

Goblin Shark

Registered Member

Apr 4, 2026

57

9

• Apr 25, 2026

• #3

First thing I usually check is recent metrics like CTR, CPC and conversions to see what changed, many times it’s competition or ad fatigue causing the drop.

 

R

Rankwave

Junior Member

Mar 11, 2026

100

3

• Apr 27, 2026

• #4

One of the first things I’d check is whether your impressions or CTR dropped, or if it’s only conversions. If impressions are down, it could be budget, bids, or increased competition. If traffic is the same but conversions dropped, then it’s more likely a landing page or tracking issue. Also worth quickly reviewing search terms to see if irrelevant queries started coming in.

 

Universe0

Senior Member

Feb 22, 2014

857

322

• Apr 27, 2026

• #5

First check if there is some auto apply rule.
Sometimes they change the bidding.For example they change the target ROAS and everything is getting messed.

 

D

DriftKoala

BANNED

Apr 29, 2026

10

6

• Apr 29, 2026

• #6

i first check if same people are seeing ad too many times or if audience is tired then i look at recent data to see when drop started