CBD ADS. What do you suggest for Tiktok?

okenet

okenet

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We have a CBD brand that we're looking to scale and although we already have clients and sales very regularly we need to increase those numbers. I think ads are what we lack currently. I think Tiktok would be good for us because a lot of our competitors are running there. But if there is competition maybe it'd be good not to focus on it? I don't know but if we can get good creatives, etc, maybe it would be a great alternative. Is it even something easy to run?
 
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Tiktok is amazing for CBD brands because it has potential for such audiences. You need attractive creativs but keep them short. If they're too long people will not watch the entire video and it'll kill your ads. If theres competition it's not a problem. There is competition everywhere. If there is no competition it means there is no offer, in your case buyers. It's not as saturated as you would think. Even with a small budget of 50 to 100 dollars per day, you can start building something.
 
Their policies are notoriously strict, so if your competitors are thriving, they've probably got some seriously sneaky creative strategies or they're just getting lucky, and "easy" is definitely not the word I'd use
 
I think tiktok works better for organic with influencers. their automated review catches CBD-related content fast. you might want to look at meta, google, programmatic where they specifically allow CBD ads.

I would work on getting a certification from the government or hospitals so I dont get shut down for regulatory compliance issues
 
cakhiatvvorg said:
Their policies are notoriously strict, so if your competitors are thriving, they've probably got some seriously sneaky creative strategies or they're just getting lucky, and "easy" is definitely not the word I'd use
Click to expand...
they probably use a cloaker
 
tiktok's pretty sketch with cbd ads, so getting legit campaigns approved ain't gonna be easy even if competitors are flying under the radar. You'd probably need some super indirect, creative angle to even try and slip past moderation, but if it works, could be huge
 
TikTok ads for CBD = doable, but tricky
  • Strict policies → don’t sell directly
  • Focus on lifestyle/education content
  • Competition = good (means money is there)
Not easy, but smart creatives = big upside
 
okenet said:
We have a CBD brand that we're looking to scale and although we already have clients and sales very regularly we need to increase those numbers. I think ads are what we lack currently. I think Tiktok would be good for us because a lot of our competitors are running there. But if there is competition maybe it'd be good not to focus on it? I don't know but if we can get good creatives, etc, maybe it would be a great alternative. Is it even something easy to run?
Click to expand...
running CBD ads on tiktok is high risk and far from easy since it's a restricted niche
 
TikTok is cracking down on CBD, and getting approval requires a creative and indirect approach—if approved, the profits could be enormous.
 
TikTok for CBD = worth it, but not beginner-friendly
Competition = validation (there’s money), not a red flag
 
okenet said:
We have a CBD brand that we're looking to scale and although we already have clients and sales very regularly we need to increase those numbers. I think ads are what we lack currently. I think Tiktok would be good for us because a lot of our competitors are running there. But if there is competition maybe it'd be good not to focus on it? I don't know but if we can get good creatives, etc, maybe it would be a great alternative. Is it even something easy to run?
Click to expand...
cbd is a gray area on tiktok, so easy is definitely not the word
 
TikTok restricts direct promotion of CBD, so focus on educational or lifestyle content (wellness tips, routines) and avoid explicit product claims.
 
CBD are heavily restricted, so on TikTok you’ll likely get better results focusing on compliant, educational-style creatives and organic content, while scaling through approved bad platforms or alternative traffic sources instead of direct promotional ads.
 
we have client are running CBD ads with tiktok agency ads accounts now. is better than other platforms. if u are interested in tiktok ads accounts , pls DM me
 
tiktok is high-risk but high-reward for cbd. your biggest challenge isn't just the competition, but avoiding immediate ad bans - you'll need to use very safe creatives
 
tiktok is great for scale but extremely strict with cbd - you'll need high-quality cloaking and safe creatives to avoid instant bans.
 
The competitors you're seeing on TikTok aren't running clean campaigns — they're either on agency accounts with special permissions or running cloakers. Both options require constant maintenance when things get hit, and they will.

If you want the path with less friction: run organic TikTok first to find which angles actually convert, then take those formats to Meta where CBD is more manageable with a compliant funnel setup. Less glamorous but you won't be rebuilding accounts every few weeks.
 
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