Using "Misspelled" Brand Keywords - Any legal trouble?

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RockerCloaker

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I started bidding on misspelled versions of big brand names (e.g., "Gogle" instead of "Google"). The CPC is 90% cheaper and I'm getting decent traffic. Do these big brands actually go after small affiliates for trademark infringement on misspellings, or can I scale this safely?
 
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the 90% cheaper CPC is real and i ran the same play on a competitor's brand name last year, pulled about 340 clicks at $0.08 avg before their legal team sent a cease and desist to my ad account email, which was... not ideal. curious whether youre using a separate domain for the landing pages or just sending straight to your affiliate link, because that part seemed to matter more than the keywords themselves when things got uncomfortable for me.
 
RockerCloaker said:
I started bidding on misspelled versions of big brand names (e.g., "Gogle" instead of "Google"). The CPC is 90% cheaper and I'm getting decent traffic. Do these big brands actually go after small affiliates for trademark infringement on misspellings, or can I scale this safely?
Click to expand...

You're gonna get caught.
 
I think it's Not really safe even misspelled brand terms can trigger trademark issues and account bans, so it might work short term but risky to scale long term.
 
be careful big brands can still report or take action even on misspell keywords, some ad platforms also block this so not fully safe to scale long term.
 
it’s risky, big brands can still take action even for misspelled keywords, especially if you use them in ad copy or make it look like official traffic. some people run it without issues for a while, but once you scale it, chances of getting flagged or legal trouble go up. safer to avoid or not rely on it for long term scaling.
 
Using misspelled brand names can still get you into trouble. Brands like Google protect their trademarks, even with typos. It’s risky, so better to find safer ways to get traffic.
 
In my experince people get cheap clicks this way, but it’s risky because brands can still flag misspellings under trademark rules. Good for short tests maybe, but not something I’d scale long term if you want stable accounts.
 
Not safe it can cause ad disapproval account suspension or legal issues better avoid.
 
Yeah, usually small sites are fine, but big brands could still complain if you grow too much.
 
From what I’ve seen, ad platforms like Google Ads are more likely to flag you first rather than the brand itself. Even misspellings can still fall under trademark policies, so scaling too fast might attract attention.
 
keegand42 said:
heir legal team sent a cease and desist to my ad account email,
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OP, this would happen to you too. And not just with big brands like Google and Apple. Even using the small brand's name in your ad campaign might cause you trouble.
 
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