Why do some Facebook ad accounts scale smoothly while others keep getting restricted?

King Agency

King Agency

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I’ve been noticing something interesting lately. Some ad accounts can scale spend quite aggressively without issues, while others get restricted even at low budgets.
From your experience:
  • Is it more about account history?
  • Or the way campaigns are structured?
  • Or just randomness from the system?
Would love to hear what’s been working for you recently.
 
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yes the account must be in good stand and well warmed up before starting
 
King Agency said:
I’ve been noticing something interesting lately. Some ad accounts can scale spend quite aggressively without issues, while others get restricted even at low budgets.
From your experience:
  • Is it more about account history?
  • Or the way campaigns are structured?
  • Or just randomness from the system?
Would love to hear what’s been working for you recently.
Click to expand...
the second one. All of these 3 have some real affects on your ads, but mostly the campaigns. Besides, I notice that nowadays, more and more people come for copyright stuffs. It will be annoying if your opponent has it.
 
Usually, such sudden and large expenditures don't yield good results; he often wastes the budget.
 
King Agency said:
I’ve been noticing something interesting lately. Some ad accounts can scale spend quite aggressively without issues, while others get restricted even at low budgets.
From your experience:
  • Is it more about account history?
  • Or the way campaigns are structured?
  • Or just randomness from the system?
Would love to hear what’s been working for you recently.
Click to expand...
The accounts were all in good condition before being launched; however, the product launched by each account is different!

I believe this is the reason Facebook allows or restricts account scaling.
 
it depends on so many factors, bro, for example: the type of your product, the content and image you use for ads, the quality of account. Anyway, I see the most important is that your ads need to comply with facebook's policy, so that the rate of rejection reduces.
 
King Agency said:
I’ve been noticing something interesting lately. Some ad accounts can scale spend quite aggressively without issues, while others get restricted even at low budgets.
From your experience:
  • Is it more about account history?
  • Or the way campaigns are structured?
  • Or just randomness from the system?
Would love to hear what’s been working for you recently.
Click to expand...
I think if it's a new account, it needs a warm-up period to stabilize it, while it's better for accounts with an established spending history.
 
From what i seen its mostly account history + trust, old accounts with clean spend and no policy issues can scale easy, new or flagged ones get restricted fast even on low budget ,campaign structure matters little but not main thing… also some randomness there but if your bm/ad account strong you face less problems.
 
3 factors you mentioned all could be the reason. besides that, there are many others. if you use 1 good account, good content which doesn't violates facebook policy, it can run smoothly.
 
Checkmate Ads Agency said:
the second one. All of these 3 have some real affects on your ads, but mostly the campaigns. Besides, I notice that nowadays, more and more people come for copyright stuffs. It will be annoying if your opponent has it.
Click to expand...
I agree; the current campaign has many influencing factors.
 
For me is 2 and 3. Even with history spend accounts, they still ban randomly with the same ads and the same type of account
Random is good for Meta and how they keep the market rolling
 
King Agency said:
I’ve been noticing something interesting lately. Some ad accounts can scale spend quite aggressively without issues, while others get restricted even at low budgets.
From your experience:
  • Is it more about account history?
  • Or the way campaigns are structured?
  • Or just randomness from the system?
Would love to hear what’s been working for you recently.
Click to expand...
In my experience the campaigns you run are taken into account more than anything else. For example you cannot run gambling ads without a license in the EU. But you can run more easily eShop ads. After that account history comes second.
 
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