Strategies for maintaining SEO rankings

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Hard SEO

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I am currently maintaining a keyword ranking within the Top 3, but there is a shady SEO company sending spam links to my site’s domain. (The anchor text they are using contains their Telegram ID.) These links seem like the kind that Google would ignore anyway, but could this still cause my rankings to drop?

Also, in order to reach the #1 position, should I continue injecting links through guest posts and PBNs? I’m curious about what strategies others are using to achieve higher rankings.
 
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Hard SEO said:
I am currently maintaining a keyword ranking within the Top 3, but there is a shady SEO company sending spam links to my site’s domain. (The anchor text they are using contains their Telegram ID.) These links seem like the kind that Google would ignore anyway, but could this still cause my rankings to drop?

Also, in order to reach the #1 position, should I continue injecting links through guest posts and PBNs? I’m curious about what strategies others are using to achieve higher rankings.
Click to expand...
Depending on the niche/topic and the sites themselves in those positions, sometimes the difference between number 1 and 2 or 3 is content and page optimization.

If you're sure from your own analysis that your page/content is spot, maybe keep up with the links.
 
Most of those spammy links get ignored by Google, so they usually don’t hurt much unless it becomes massive. Still, keep an eye on your backlink profile and disavow if it gets out of control.
For moving to #1, focus more on quality links + better content rather than just pushing more PBNs. Sometimes improving on-page and adding strong internal links gives that final boost
 
If you feel that your website is bombarded with spam bad backlinks then you can review your Google search console or use any paid backlink analyzing tool to create disavow file which you can upload and inform Google about bad backlinks. Disavowing bad backlinks is a good option to inform Google about bad backlinks.
 
Google's algorithm is like a person with mood swings. Unpredictable. Even authority sites don't maintain their rankings for a lot of pages consistently.
 
There's nothing you can do about this except strengthening your link profile so the spammy links don't affect you. I like to warm sites up before promoting them so when they start ranking, you already have some decent inbound links and your competitors can't hurt you.
 
You're facing a very common situation in SEO: link spam doesn't necessarily lower Google's ranking; most sites will ignore it. To reach the number one position, you shouldn't link through guest posts and private blog networks (PBNs) because you shouldn't use them once you're already ranking. To rank higher, I think you should focus on content and user authority.
 
Hard SEO said:
but there is a shady SEO company sending spam links to my site’s domain.
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feel sorry for that. This should not a good practice.

You could try whitehat method and stick to quality content and links. All the other things will be taken care of.
 
Google will ignore them, so your rankings won't drop. If you're concerned, just disavow them in Search Console.

Reaching #1: Focus on quality over quantity - a few high-authority guest posts or real publications will help more than risky PBNs. Since you're already in the Top 3, strengthening content and internal links can push you to the top safely.
 
Hard SEO said:
I am currently maintaining a keyword ranking within the Top 3, but there is a shady SEO company sending spam links to my site’s domain. (The anchor text they are using contains their Telegram ID.) These links seem like the kind that Google would ignore anyway, but could this still cause my rankings to drop?

Also, in order to reach the #1 position, should I continue injecting links through guest posts and PBNs? I’m curious about what strategies others are using to achieve higher rankings.
Click to expand...
About the links that they've been sending you, you can always disavow them using Google search console. About guest posts I'd advise to get as many as you can; it's a whitehat technique. Using PBNs is risky and your website may get flagged so I'd say stay away from them and only rank with whitehat methods.
 
Random spam links are usually ignored by Google, so focus on building relevant quality backlinks and stronger content to push toward the #1 ranking.
 
This happens a lot these days, so don’t stress too much.

Google usually ignores spammy links like the ones you mentioned, especially when they look obvious. It’s very unlikely they’ll hurt your rankings unless it becomes a massive pattern. Just keep an eye on your backlinks and you’ll be fine.

To move from Top 3 to #1, focus on getting good quality, relevant links instead of spamming more. Keep improving your content, update it, and make it better than the current #1 result.

Guest posts still work if the sites are real and relevant.
 
I’ve seen similar situations before with one of my clients. Google generally ignores these types of links, but if the issue worsens and the volume increases significantly, it can start to look unnatural and pose a potential risk.

My suggestion would be to disavow those spammy links and then focus on optimizing both on-page and off-page SEO (brand mention, guest posts, niche edits, PBN, etc.). This should be part of your overall strategy to maintain and improve rankings.
 
Those spammy links usually get ignored by Google, so they rarely hurt rankings unless there's a massive, unnatural spike-just monitor your backlink profile and disavow only if things look risky. To move from Top 3 to #1, focus more on high-quality content, strong internal linking and earning real authority links rather than relying on PBNs, which carry long-term risk.
 
That happens with many Page 1 websites, and there is no way to restrict those backlinks from appearing in your BL profile! But they are just spamming their username to attract other webmasters who are looking at your Backlinks, not gonna harm!
Keep Building Guest posts and PBN, as well as optimize content (ensuring you are Better in terms of Topical Authority) than your Top3 competitors!
Good Luck
 
How many guest post purchases should I buy a month?
 
Spammy links like that are usually ignored by Google, so they rarely cause ranking drops unless there’s a massive, unnatural spike. Just keep an eye on your backlink profile and disavow only if it starts looking risky.

For moving to #1, focus more on authority, content depth, and real links—guest posts are fine, but heavy PBN use can backfire. Sustainable SEO wins with quality + trust, not just link volume.
 
Google's algorithm is like a person with mood swings. Unpredictable. Even authority sites don't maintain their rankings for a lot of pages consistently.
 
Hard SEO said:
I am currently maintaining a keyword ranking within the Top 3, but there is a shady SEO company sending spam links to my site’s domain. (The anchor text they are using contains their Telegram ID.) These links seem like the kind that Google would ignore anyway, but could this still cause my rankings to drop?

Also, in order to reach the #1 position, should I continue injecting links through guest posts and PBNs? I’m curious about what strategies others are using to achieve higher rankings.
Click to expand...
The telegram backlink spammers actually tend to block Googlebot from their sites - they're only interested in showing up on Ahrefs/Semrush etc. I've not seen any evidence of ranking drops directly from them appearing.
 
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