How to do keyword research for Pinterest
- Thread starter PaulRD
- Start date
- Sep 7, 2017
- 7,135
- 6,396
There are tools to use to do keyword research research, or you could opt for Pinterest trends. To the best of knowledge, Pinterest trends doesn't show search volume. It only shows growth.
PaulRD
Senior Member
- Jun 17, 2018
- 1,017
- 460
Home decor
Haven't heard about that. Will search on that. Thanks. I was strategizing my workflow based on Pinclicks's keyword rankings
I have tried pinterest trends. Main reason I used Pinclicks is cause of competitor analysis and their ranked keywords and it seems i don't fully understand how it all works yet, or it isn't working as advertised.
- Sep 7, 2017
- 7,135
- 6,396
I don't use Pinclicks so I can't tell you if it works as advertised. I myself own a Pinterest keyword research tool so it'll be wrong of me to either promote in a section I'm not supposed to(ex. this thread) or speak ill of a competitor's tool. That being said, I don't know if Pinclicks is working as advertised.
All I try to do is explain to you how to Pinterest keyword research work.
You either use keyword research tool that provide search volume or use trends. You made mention of searching on Pinterest's dashboard, I wonder where that dashboard is located because to the best of my knowledge Pinterest doesn't directly provide volume data.
PaulRD
Senior Member
- Jun 17, 2018
- 1,017
- 460
Pinterest dashboard as in just searching on personal pinterest account. That wasn't dashboard per say, my bad. And yeah it doesn't have no volume data.
PaulRD
Senior Member
- Jun 17, 2018
- 1,017
- 460
I needed to make it fast, automate it in bulk. Guess we need to find a solution
mikey_g
Newbie
- Jul 27, 2010
- 13
- 1
Pinterest Ads dashboard only shows you impressions and engagement that your ads get when keyword targeting. It's not the volume data associated with how many times a keyword gets searched per month. Both completely different things. If an ad gets lots of impressions for a given keyword, yes, it's an indicator of the popularity of the keyword but the actual number isn't the same as search volume.
mikey_g
Newbie
- Jul 27, 2010
- 13
- 1
Are you able to elaborate a bit more or give an example when you say "use the intent instead of the direct keyword"?
PaulRD
Senior Member
- Jun 17, 2018
- 1,017
- 460
Using intent as in intent keyword version of main keyword? and how do you usually get keywords competition data
Target Keyword:
Green Kitchen Cabinet Ideas for Small Apartments
Related Long-Tail Semantic Variations:
- sage green small kitchen cabinets
- green cabinet colors for tiny kitchens
- small apartment kitchen cabinet inspiration
21 Green Kitchen Cabinet Ideas for Small Apartments That Inspire
alternox
Regular Member
- Mar 7, 2015
- 306
- 113
THIS. And also focus more on the broad audience you can target with your keyword.
JAkatra
Newbie
- Mar 25, 2026
- 10
- 1
You’re not imagining it — tools like Pinclicks often don’t match reality on Pinterest. That’s because Pinterest doesn’t expose clean keyword data like Google does.
So the winning approach is: use Pinterest itself as your primary data source, and treat tools as rough hints only.
So the winning approach is: use Pinterest itself as your primary data source, and treat tools as rough hints only.
PaulRD
Senior Member
- Jun 17, 2018
- 1,017
- 460
Hi man, what's your objetive? Do you have an online store¿
- Apr 13, 2025
- 454
- 208
yeah third party tools like pinclicks or keysearch are almost always inaccurate because pinterest doesn't actually have an open api for search volume, so those tools just scrape old data or weirdly guess based on google traffic which completely ruins your strategy. the only actual working method in 2026 is just using pinterest's own native tools manually, specifically the pinterest ads keyword planner where you pretend to set up a dummy ad campaign just to see the exact relative search volumes and related terms directly from their own backend. you literally just combine that ads data with the colored guided search bubbles that pop up when you type a seed keyword into the normal search bar, and then cross-reference it with the native pinterest trends tool to see when the topic spikes seasonally, it takes a little more time to build your list this way but it is literally the only source of true search intent data on the platform.
darkangelllll26
Newbie
- Mar 27, 2026
- 3
- 1
Maybe I'm being too trivial, but I just type in the keyword I need, then look at the related words for that query, check out the pins in my feed, and use those to keep searching