How much can I sell a new app that is generating 0 income?
- Thread starter Vapour
- Start date
So I can't sell like an app vendor? Just build and sell and the cycle continues?
Arthur Philip
Newbie
- Mar 3, 2026
- 15
- 3
If the app isn’t generating any revenue yet, its value will mostly come from installs, ratings, and potential. Buyers usually pay more for apps that already make consistent earnings, so with 0 revenue, the price would likely be quite low unless it has a strong niche or high-quality user base.
A safe approach is to focus on growing engagement and adding monetization first—then the app’s resale value becomes clearer. Some people also use revenue multiples (e.g., 12–24× monthly profit) to value apps, but with $0 earnings, that doesn’t really apply yet.
A safe approach is to focus on growing engagement and adding monetization first—then the app’s resale value becomes clearer. Some people also use revenue multiples (e.g., 12–24× monthly profit) to value apps, but with $0 earnings, that doesn’t really apply yet.
- May 2, 2010
- 10,067
- 16,226
Welcome to the magic myth that would mean if true every unemployed developer would have a job. Your app is crap or your marketing is crap, if your app is at 0 installs. Both are fixable. But you can't expect to make water from a rock can you?
Its worth nothing really, nowadays apps are a commodity.
- Dec 3, 2021
- 1,833
- 2,648
I've flipped started websites, not apps. But the fundamentals of flipping remain the same. With no revenue you'll most likely not get any offers. But someone may be ready to pay you a little something who thinks it's worth their time. The real struggle is finding a buyer.
Installs mean nothing, people buy fake installs all the time, so don't even consider that.
Installs mean nothing, people buy fake installs all the time, so don't even consider that.
- Nov 20, 2025
- 270
- 120
Hahaha so true.
But OP said he has lots of installs.
So what I meant is not this. I mean, if you have installs, there has to be another step to turn % of installs into purchases.
zenonkkk
Newbie
- Jun 30, 2023
- 25
- 5
If the app has **0 earnings**, the value usually comes from installs, growth potential, and quality of the app not revenue yet. Early-stage apps with downloads but no monetization are often valued mainly on users and future potential, and many sell in the **low thousands range**, sometimes higher if growth looks strong.
Industry data shows pre-revenue apps are commonly priced using user-based valuation or comparable sales, and buyers may value engaged users around **$5–$20 per active user** depending on retention and niche potential.
For example, apps with traction but little or no income often sell roughly **$10,000–$50,000** if engagement and scalability look promising, while weaker traction can mean only a few hundred to a few thousand dollars.
A realistic forum-style answer you could post:
Usually an app with zero earnings is valued based on installs, growth potential, and retention rather than revenue. If downloads are strong and users are active it might sell for a few hundred to a few thousand dollars, sometimes more if buyers see clear monetization potential.
Industry data shows pre-revenue apps are commonly priced using user-based valuation or comparable sales, and buyers may value engaged users around **$5–$20 per active user** depending on retention and niche potential.
For example, apps with traction but little or no income often sell roughly **$10,000–$50,000** if engagement and scalability look promising, while weaker traction can mean only a few hundred to a few thousand dollars.
A realistic forum-style answer you could post:
Usually an app with zero earnings is valued based on installs, growth potential, and retention rather than revenue. If downloads are strong and users are active it might sell for a few hundred to a few thousand dollars, sometimes more if buyers see clear monetization potential.
- Nov 20, 2025
- 270
- 120
Jeasus bro, at least read what ChatGPT wrote you. "A realistic forum-style answer you could post:" that's the stuff you should've posted
- Apr 20, 2018
- 5,205
- 2,987
If the installs and growth look good, you might still sell it for a few hundred to a few thousand dollars depending on the niche and quality.
doofenspritz
Newbie
- Jul 20, 2026
- 42
- 12
Depends on your skills: you can post on tiktok, create video ads, paid sponsorships in articles, microinfluencers/ugc
Nexus Media Group
Newbie
- Jul 28, 2026
- 6
- 3
I wouldn’t base the price only on the current earnings since the app was just approved. I’d look at the number and quality of installs, retention, traffic source, app category, and whether there’s a clear way to monetize those users. If the installs are organic and the app has good retention, that could be more valuable than the current $0 revenue.