What's this blackhat technique?

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Saw something blackhatty on Google autocomplete: a site showing up almost #1 for “Melbourne Cup.” and "Melbourne Cup odds"
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Context: Melbourne cup is a national sporting event today 4/11

Later, I found a forum where clicking anywhere on the page would trigger a popup ad that opened a new tab with a Google search like:

“Melbourne cup justhorseracing”

I realised that is generating artificial searches at mass and Now that same site ranks super high for the term. Clearly this tactic is working.

Does anyone know what this is called and why Google hasn’t caught up to it yet?
 
I tried it and didn't get the same result as you. Have you tried searching the keyword in an incognito browser?

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I tried it and didn't get the same result as you. Have you tried searching the keyword in an incognito browser?

View attachment 485049
Could be a GEO thing if you are outside Australia/Melbourne?

I have tried it different IPs, devices etc and the results are correct.

You can further check on Google trends which validates this:
trends.google.com/trends/explore?date=now 7-d&geo=AU&q=melbourne cup odds&hl=en-US

and also Ahrefs returns 2.6k SV for kw "melbourne cup 2025 justhorseracing.com.au"
 
Saw something blackhatty on Google autocomplete: a site showing up almost #1 for “Melbourne Cup.” and "Melbourne Cup odds"
View attachment 485047

Context: Melbourne cup is a national sporting event today 4/11

Later, I found a forum where clicking anywhere on the page would trigger a popup ad that opened a new tab with a Google search like:

“Melbourne cup justhorseracing”

I realised that is generating artificial searches at mass and Now that same site ranks super high for the term. Clearly this tactic is working.

Does anyone know what this is called and why Google hasn’t caught up to it yet?
They have used that keyword in their SEO plan.
 
Saw something blackhatty on Google autocomplete: a site showing up almost #1 for “Melbourne Cup.” and "Melbourne Cup odds"
View attachment 485047

Context: Melbourne cup is a national sporting event today 4/11

Later, I found a forum where clicking anywhere on the page would trigger a popup ad that opened a new tab with a Google search like:

“Melbourne cup justhorseracing”

I realised that is generating artificial searches at mass and Now that same site ranks super high for the term. Clearly this tactic is working.

Does anyone know what this is called and why Google hasn’t caught up to it yet?
It's autocomplete manipulation, and is done by sending thousands of search queries for the target keywords (in this case along with a domain name) over time via quality bot setups (farmed Google accounts, decent proxies, human-like behaviour). I'm pretty sure there will be some services in the marketplace will be offering this, as it goes hand-in-hand with click traffic bots.
 
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