- Oct 9, 2013
- 3,498
- 14,551
ill let GPT answer for me then, since that is what we are doing;
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I am not sure if you are trolling me.
STRINGS from GOOGLES DEFINITION COMES FROM, IN THE MOST SIMPLEST FORM;
1 page title is: Best PBN in the world
Search query: best PBN in world
4 words MATCH; This is indeed what the search query is about.
Google stopped doing strings, and uses ENTITIES, rather just understanding a sequence of characters = STRINGS.
You are confusing yourself.
Also, Ferrari F40 is a thing in Knowledge Graph. There are many Ferrari F40, but there is only one type of Ferrari F40. You can check for yourself.
https://cloud.google.com/natural-language?hl=en
Ferrari = Organization
F40 = Consumer good (product).
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Here are some articles;
https://inlinks.com/help/entity-based-seo/
part 2
https://inlinks.com/insight/improve-entity-indexing-in-google/
You're still confused here.
You stated originally that Google is using entity relations, ie, the knowledge graph and not AI or a concept of secondary intents.
As evidence of this, you've shown screenshots of Google's natural language machine learning model.
YOU ARE CONFUSING TERMS!
This is NOT Google's knowledge graph.
This is an entity extraction natural language model. It's completely different. It has nothing to do with search.
Look:-

This is for building YOUR OWN CUSTOM KNOWLEDGE GRAPH!
It's not a search interface for their knowledge graph.
You are using THE WRONG API.
Here is the right one - https://developers.google.com/knowledge-graph
Let's use it with my API key to search for "f40"

Now let's search for ferrari.

I'll admit, they DO actually have an entry for "car". I was 100% wrong about that. I admit that.

But that's irrelevant. That knowledge graph entry for 'car' has nothing to do with why if you search for 'best vehicles' you get car pages. It's because they understand the intent of someone searching that is to find cars.
And it's a @Type: Thing. None of the machine learning models need to look up "car" to understand what a car is. They know what a car is.
And of course you completely ignore your ridiculous statement that "relevance" is the same as "useful".
Going back to your original statement you said
Its not because of some incredible AI that doesnt use keywords, its because since 2012 they have based their algorithm entity based to be able to use their US algorithm in for example German too, where they just translate entity of words.
Then
Its not because of secondary intent. Its because its within the same "entity". Its not because of a secondary search intent, its because the words is within the same knowledge graph for Google. It either means the same thing, or is closely related - which then google understand a user might be looking for that too.[/B]
You're saying they aren't using AI. They're just using "entity translation".
You're saying there's no such thing as secondary intent, that it's because words are connected.
If this were the case you could just spam connected words and rank.
You're literally saying one of the world's most advanced AI companies isn't using AI on their main product, that it's just entity relations in a graph db.
You dismiss my entire article and just simply claim we're in an SEO age where the most advanced search engine in the world just uses related entities, like "car" and "vehicle".
Google "how could i make it easier to extract salmon from the river"
Top result:

I suppose they got that through entities and not determining from that long weird sentence what my primary intent is?
How about if we scroll down :-

"What is the best bait for salmon in the river" <--- SECONDARY INTENT.
How do you think they know that? From entities?
Because bait is close to what, "extract salmon"?
That's AI. Period.
Google is not operating on keywords or entities for search results. They use the knowledge graph to classify and connect entities which are used by the AI and so they have more of a "real world" understanding of things in the world.
The knowledge graph COMPLIMENTS the machine learning.
From the page you linked:
https://inlinks.com/help/entity-based-seo/
What is an entity?
In general, an entity (or named entity to be more precise) designates a single, well-defined thing or concept which can be linked to a knowledge graph.And inlinks is a dated piece of software.
It was created years ago when we started to move away from pure keywords to more "topical" based SEO, or "entities" if you want to call it that.
The goal of it was to add in entities related to your "primary topic".
Years ago, if you wanted to rank for "best toaster", you would just spam the keyword "best toaster".
Then came related keywords after hummingbird in 2013 and you would then start using what people called "LSI keywords". Related ones like "toaster reviews", "top toasters".
Later, came the concept of "topics" or "entities" where you would add in knowledge graph entities related to your core topics and topical ideas related to your main topic.
This was the glory days when you could create massive info sites easily. You had huge deep articles just blabbering on about every topic under the sun and they'd rank.
Then came BERT and Google started to understand the actual USER INTENT behind the searches and it would look for pages that match that intent beyond keywords, entities or topics, but rather pages that answered the primary intent.
This is why AI PAA spam dominated. It was pure user intent.
Later, they got more advanced and started to understand secondary and tertiary intents and were better able to match pages to search queries.
Then they started using engagement metrics to combat the AI and also to better understand which pages really satisfied the intents of the users and undersatnding that search queries have more than 1 intent, hence why I say secondary/tertiary. Every person who searches for "cars" does not have the same intent.





