abusonline
Newbie
- Oct 7, 2008
- 39
- 126
Wow what a great idea. You rock man. I didn't notice offline method is so easy and powerful. I saw your post today and it was amazing, i'm going to start my offline marketing right away. Thanks man...
$2000/mo Membership Site Using Offline Marketing
- Thread starter grafxextreme
- Start date
Hey everyone.
I read this thread a month ago but last week i finally decided to take action with this project. I bought a domain, designed a sales page and video, got the checkout sorted etc. Then i made about a months worth of content and loaded all that into my autoresponder. I then bought 1000 business cards and distributed some.
I just want to say a HUGE thank you to Leonard (Grafxextreme) for all the help he has given me, i don't think i'd be anywhere near the place i'm at now without his advice and support. I seriously reccommend if anyone is thinking about doing this project to get in touch with Leonard, even just for a chat about what your going to do.
GOOD LUCK TO EVERYONE
I read this thread a month ago but last week i finally decided to take action with this project. I bought a domain, designed a sales page and video, got the checkout sorted etc. Then i made about a months worth of content and loaded all that into my autoresponder. I then bought 1000 business cards and distributed some.
I just want to say a HUGE thank you to Leonard (Grafxextreme) for all the help he has given me, i don't think i'd be anywhere near the place i'm at now without his advice and support. I seriously reccommend if anyone is thinking about doing this project to get in touch with Leonard, even just for a chat about what your going to do.
GOOD LUCK TO EVERYONE
I'm sorry but I have to agree with Oliver. Business cards do not and will not work. In today's world people RARELY look at business cards unless they themselves are trying to sell YOU something and want your contact information. I have been a part of mixers, networking, etc., and I can tell you from experience that 90% of cards that get sent out do not receive ANY calls. Unless you can tag something onto it that makes them want to call you, ex., free service for X days or something.
I shit you not but the company I work for was giving away free computer repair services for 3 months and people DECLINED it. How can you decline FREE repair services. It boggles the mind.
- Nov 28, 2008
- 1,468
- 1,326
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skinnyboi
Regular Member
- Apr 6, 2008
- 368
- 114
Hi guys,
I used to run a very successful membership site that made over 15k a month in profit. The backbone of any successful site is going to be your platform I used aMember, its solid, and of course your content.
I've used Camtasia for years and provided the highest quality videos to my customers.
If anyone needs Camtasia video(s) to be made for this project, or you'd like to work out a full course re-sell type deal pm me.
I can take care of your Camtasia video needs for an affordable price.
Sample of previous work available, would post it here, but we know what happens when stuff is posted here lol.
I used to run a very successful membership site that made over 15k a month in profit. The backbone of any successful site is going to be your platform I used aMember, its solid, and of course your content.
I've used Camtasia for years and provided the highest quality videos to my customers.
If anyone needs Camtasia video(s) to be made for this project, or you'd like to work out a full course re-sell type deal pm me.
I can take care of your Camtasia video needs for an affordable price.
Sample of previous work available, would post it here, but we know what happens when stuff is posted here lol.
TheCouncil
Registered Member
- May 6, 2008
- 73
- 21
This is a great business idea with long term potential.. will probably do something like this once I'm done with easier methods..
- Feb 18, 2008
- 1,107
- 455
My problem was always HOW I would be showing/giving the content. I'd rather have an actual site, not a lame autoresponder. I feel like an actual site would be more professional. if anybody has seen the site of the 30 day challenge, I like that layout, but wouldnt know where to begin (design or programming wise). I started with a joomla site, but I suck at joomla, especially design and how adding content works. Plus I want content delivered timely, like an autoresponder, so people dont get everythng then leave. I just wouldnt know where to begin.
- Nov 28, 2008
- 1,468
- 1,326
I believe the real problem is that everyone expects something for nothing. People tend to believe that they can create a business which will pay them thousands of dollars and they won't have to invest a penny. No one wants to invest to find out "how to" set up a site or how to acquire paying members. People insist upon reinventing the wheel.
Contrary to what some believe this was a REAL site. And, there's a reason for the auto responder. The auto responder was for the drip method and control the flow of information.
Yes, the gurus have tens of thousands of subscribers on their list. But ask them how many actually buy? Then the numbers plummet to 10%. Then you have gurus like Sh awn Ca sey who just hammers people day after day after day with one sales pitch after another. Ask him what his attrition rate is. I made the mistake of buying something from him and canceled my subscription by the fourth day. Others I know have canceled because they were tired of being "sold" all the time. (There's a reason why people use throw away emails when buying or subscribing to guru websites)
Sales conversions are much higher with the type of site I built than the type the gurus use. Ask the gurus and they'll tell you that a membership site is usually only good for about three months then they start hitting a high attrition rate with very few new members. On the other hand the site I created continues to have a very low attrition and very high sales conversion.
When I sold the membership site I had a little more than 800 paid subscribers. I spoke to the woman who purchased it from me and she has it built up to a little more than 1200 paid members with no additional marketing on her part. All using a "lame auto responder".umpup:
Consider that's 1200 paid members at $10 each. Growth has slowed but attrition rate is almost nil. The membership fee isn't where the profits are. She's making a killing on selling PLR stuff and Click2Sell products.
As for the postcards I only used them for the first two to three months. After that the site went viral because of what I was doing and how I was doing it. Not because it was a membership site. I did it without any cronies sending to their lists.
Again, everyone is trying to reinvent the wheel when it comes to the postcard. I've seen everything from "get rich quick" to "dry" with no call to action. (sorry I can't show the postcard to you due to legal obligations to the new owner)
It took me about two days to set up the membership site, with no membership script, and between teleseminars and phone consultations I was giving. In other words a lot of interruptions. (site creation is not my forte)The second day was primarily because of problems I was having producing the video which some BHW members have purchased their own custom versions of. (I maintained the rights on the video) The video was powerful because it spoke directly to the concerns of the prospect. It was emotional. It allowed their own fears to prey on them and to compel them to join.
You don't have to have all the content on the site at once. Just the first fourteen days or about seven pages of content. After that it takes about an hour to add one month of content per month (10 pages). The lady I sold my membership to added a month's worth of content every day for ten days. She now has a little more than a year's worth of content and can pretty much "set and forget" it.
There's quite a lot of good information out there on membership sites. I'm no longer doing any membership sites or joint ventures on membership sites. My primary company is pretty much keeping my busy full time just trying to keep up.
Contrary to what some believe this was a REAL site.
And, there's a reason for the auto responder. The auto responder was for the drip method and control the flow of information. Yes, the gurus have tens of thousands of subscribers on their list. But ask them how many actually buy? Then the numbers plummet to 10%. Then you have gurus like Sh awn Ca sey who just hammers people day after day after day with one sales pitch after another. Ask him what his attrition rate is. I made the mistake of buying something from him and canceled my subscription by the fourth day. Others I know have canceled because they were tired of being "sold" all the time. (There's a reason why people use throw away emails when buying or subscribing to guru websites)
Sales conversions are much higher with the type of site I built than the type the gurus use. Ask the gurus and they'll tell you that a membership site is usually only good for about three months then they start hitting a high attrition rate with very few new members. On the other hand the site I created continues to have a very low attrition and very high sales conversion.
When I sold the membership site I had a little more than 800 paid subscribers. I spoke to the woman who purchased it from me and she has it built up to a little more than 1200 paid members with no additional marketing on her part. All using a "lame auto responder".
umpup:Consider that's 1200 paid members at $10 each. Growth has slowed but attrition rate is almost nil. The membership fee isn't where the profits are. She's making a killing on selling PLR stuff and Click2Sell products.
As for the postcards I only used them for the first two to three months. After that the site went viral because of what I was doing and how I was doing it. Not because it was a membership site. I did it without any cronies sending to their lists.
Again, everyone is trying to reinvent the wheel when it comes to the postcard. I've seen everything from "get rich quick" to "dry" with no call to action. (sorry I can't show the postcard to you due to legal obligations to the new owner)
It took me about two days to set up the membership site, with no membership script, and between teleseminars and phone consultations I was giving. In other words a lot of interruptions. (site creation is not my forte
)The second day was primarily because of problems I was having producing the video which some BHW members have purchased their own custom versions of. (I maintained the rights on the video) The video was powerful because it spoke directly to the concerns of the prospect. It was emotional. It allowed their own fears to prey on them and to compel them to join.You don't have to have all the content on the site at once. Just the first fourteen days or about seven pages of content. After that it takes about an hour to add one month of content per month (10 pages). The lady I sold my membership to added a month's worth of content every day for ten days. She now has a little more than a year's worth of content and can pretty much "set and forget" it.
There's quite a lot of good information out there on membership sites. I'm no longer doing any membership sites or joint ventures on membership sites. My primary company is pretty much keeping my busy full time just trying to keep up.
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- Nov 28, 2008
- 1,468
- 1,326
This sounds very interesting for some good money on offline marketing. I think to be honest this is easier than most people think. Don't get me wrong, I am not saying it's easy but as mention in the original topic, the economy right now is making this more effective.
I am going to give it a try down the road and see what happens.
And coming from myself who has ran some forums (not related to marketing or money) based on Membership signups, if the content is there, updated and worth viewing people will pay. The ones who pay once and never come back well, consider that single user that paid $10 to have covered your hosting for the month. The forum me and another admin ran a little over a year ago based on subscriptions pulled in around $2,500 month on subscriptions with ranging pricing.
So this is an offline twist i think will be nice
I am going to give it a try down the road and see what happens.
And coming from myself who has ran some forums (not related to marketing or money) based on Membership signups, if the content is there, updated and worth viewing people will pay. The ones who pay once and never come back well, consider that single user that paid $10 to have covered your hosting for the month. The forum me and another admin ran a little over a year ago based on subscriptions pulled in around $2,500 month on subscriptions with ranging pricing.
So this is an offline twist i think will be nice
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- Nov 28, 2008
- 1,468
- 1,326
I agree with buck, this really is easy. Not effortless but easy. Some people simply make this more complicated than it has to be.
They want to have just the right membership script, just the right videos, just the right auto responder and everything has to be perfect. In actuality it doesn't.
What it does have to have is high quality content and a plan. That's pretty much it.
I just launched a new site for offline marketers. The first day it was really screwed up. Forgot to tell the auto responder to redirect subscribers to the first page of my blog. Then I had some screw ups with my blog and my support system.
Even with all that, there were people who waded through the mess and found what they were looking for. I have six one-time coaching sessions scheduled and one Licensed Video Reseller program sold.
The point is that you don't have to be perfect. If people really want what you have to offer and value it then they will forgive the imperfections and will still want to do business with you. Humans are flawed. No one is perfect. Only gurus and scammers seek to project an image of perfection in order to distract the gullible.
Take special care of those who put in the effort to seek you out. Those people are gold.
They want to have just the right membership script, just the right videos, just the right auto responder and everything has to be perfect. In actuality it doesn't.
What it does have to have is high quality content and a plan. That's pretty much it.
I just launched a new site for offline marketers. The first day it was really screwed up. Forgot to tell the auto responder to redirect subscribers to the first page of my blog. Then I had some screw ups with my blog and my support system.
Even with all that, there were people who waded through the mess and found what they were looking for. I have six one-time coaching sessions scheduled and one Licensed Video Reseller program sold.
The point is that you don't have to be perfect. If people really want what you have to offer and value it then they will forgive the imperfections and will still want to do business with you. Humans are flawed. No one is perfect. Only gurus and scammers seek to project an image of perfection in order to distract the gullible.
Take special care of those who put in the effort to seek you out. Those people are gold.
webdesign
Regular Member
- May 9, 2009
- 430
- 121
I'd love to try this. Only thing is how can one person create a "niche" site with unique content that will actually drive the potential customer to pay $10. When people look at it like $120 a year, thats alot of money! For what? content i'd probly find free scraping google and making it look nice? A community? That'll be hard to start up...In my country anyway.
- Nov 28, 2008
- 1,468
- 1,326
It doesn't have to be unique. There's a lot of PLR and free content available. It just has to be something your niche is interested in. They're paying for convenience and quality of content. Saves them from searching the Internet for the stuff.
People don't look at it as $120/yr. They look at it at $10/mo. This makes it seem more affordable and a "no brainer". At $120/yr they would have to think about it.
It's hard in any country which is why those who do it make money. Those who don't become members. 8)
People don't look at it as $120/yr. They look at it at $10/mo. This makes it seem more affordable and a "no brainer". At $120/yr they would have to think about it.
It's hard in any country which is why those who do it make money. Those who don't become members. 8)
I am advertising my membership site by direct mail.
My friend owns
of our state which is basically a stand alone mailing peice that is a coupon book for businesses in the area. He gets $200-$500 per local business to be in his book and he hits 12,000 to 30,000 homes per book. He is giving me an ad spot with 2 coupons in exchange for me desiging a custom website for him for his other business.
I will be in the home of 30,000 people in a few weeks. I literally cant effing wait to see the results. I am getting two coupons. I will be advertising my membership site (directed toward the working person) and then a 2nd coupon for my website design and offline consulting biz (to hit the biz owners).
On my coupon I will be offering 2 free weeks access to my membership site.
So I say this to hopefully give you all some ideas for a different approach. Find someone in your area who does something like my buddy does then JV with them. Set up the site with 2 weeks of content then do a mailing like this.
I will post results when I get them.
BTW, check out
and see if they are in your state. Contact the owner and go to town with a JV proposal.
GL
My friend owns
Code:
ne igh bor ho od ch ec kb oo kI will be in the home of 30,000 people in a few weeks. I literally cant effing wait to see the results. I am getting two coupons. I will be advertising my membership site (directed toward the working person) and then a 2nd coupon for my website design and offline consulting biz (to hit the biz owners).
On my coupon I will be offering 2 free weeks access to my membership site.
So I say this to hopefully give you all some ideas for a different approach. Find someone in your area who does something like my buddy does then JV with them. Set up the site with 2 weeks of content then do a mailing like this.
I will post results when I get them.
BTW, check out
Code:
Ne igh bor ho od ch ec kb oo k dot comGL
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My friend sends his out every 60 days in some towns and every 90 days in others.
It doesnt have to be done with that coupon book but can be done with anything that reaches a large number of people or homes offline.