Sam from Hubspot actually came up with the title, but I actually think it?s accurate to say ?spamming Google.?
We spammed the crap out of Google?s index.
Anyone who used ALN Service knew this, because we (unwisely) provided tokens that people could exact search to find the links we built for them.
The unique article creation app I coded would automatically take one sentence from each article and add a key phrase, like: ?Dr. Allen Shepherd subtly retorted, ?To buy a quality supplement for the muscle built, one must to have a protein powder of the blah blah blah contextual spam contextual spam contextual spam.??
In the dashboard I built, our users could click on the date of an article submission. That would direct them to the page on Google that searched for ?Dr. Allen Shepherd subtly retorted?. Then you could see the blogs your backlinks were on.
ALN didn?t provide success URLs for a very good reason. That would make finding the blogs in the network WAY too easy.
So we hastened Google?s Matrix-esque Sentinel-like discovery of the blogs in ALN so they could deindex the network way more easily.
Pretty dumb.
But looking back, our biggest mistake was calling the service ?ALN service? anyway. Because that caused two main problems:
It became way too easy for competitors to copy us. Our ALN service was first, but we were only unique for about 4 months before other link sellers started making copycat services.
It became way too obvious to Google that deindexing ALN should be one of their top priorities. (BuildMyRank was the other obvious target.)
We allowed customers to find their links because we were afraid they wouldn?t believe we were doing any work.
In hindsight, that clearly wasn?t necessary.
Our service cost max $64/mo, and for that a customer could rank first page for most keywords.
Think about how ridiculous that is for a second.
$64/mo!
We could have easily charged 5-10x that price AND not told anyone how we were doing it.
But even more facepalm-worthy is the fact that we ran it as a service at all.
We would have made 10x, 20x, maybe 100x more money had we just ranked our own money sites.
My partner had a great idea we never acted on for some stupid reason: buying sites on Flippa that ranked 2nd or 3rd, heck 5th or even 10th page and just blasting them with links.
Had we done that we wouldn?t have had to even build our own money sites. We could have made a KILLING.
Just in general my mistake was, when we started making so much money, I started coasting. I think that has a lot to do with my story growing up.
The tl;dr is I never had any concept of money growing up. My family started off wealthy and suddenly lost everything when I was 10. After that, we were poverty level.*
Like, I only bought one pair of shoes throughout all of high school. Anything I wanted to buy that wasn?t an absolute necessity, I had to pay for myself. That meant summer jobs, part-time jobs, etc.
I was constantly jealous of other kids who had money. I thought that?s what made them popular. Why other kids liked them.
But the real reason was that I was a really awkward kid. Very few friends. I was really, really weird. And I generally made other kids uneasy.
I grew up to become an awkward adult. But I still believed that if I could become successful, one day I would be popular. It didn?t happen until I was 35. That?s when the link building made me rich.
So all I wanted when I had all that money was to finally become popular. I lost my focus on work. All I cared about was being cool.
I found out something different.
I didn?t learn how to become cool. However, I did learn that the easiest way to be uncool was to try to be cool.
My point with all this is to tell you guys. For the love of God, when you make money, do NOT coast. Do NOT become satisfied or content. Put your fucking foot on the gas pedal and go HARDER. KEEP GOING until you reach a REAL goal, like $XX million.
Also, you know that expression ?beer budget, champagne taste?? Do the opposite. Have a champagne budget and beer taste. Always live like you might lose it all at any moment.
UNTIL you reach your goal. THEN you can coast. But again, set a really high goal for yourself.
In that way, the only way you can fail is if you quit.
And don?t quit.
*Note: None of the information below is meant to make you feel sorry for me. I freely admit to being kind of a douche. I?ve done enough self reflection at this point to recognize that.
Also, I?m writing this on an airplane with no movies, so I?m offline with nothing to do. If you don?t want to read my gay story, by all means don?t. If you do, go for it.
And remember I?m not trying to be cool. Just trying to motivate you guys to stay focused and keep grinding hard even when you make money. Party, but don?t get caught up in the party lifestyle. Seduce women, but don?t get lost in girl drama. Look good, but don?t spend beyond your means to achieve it.
Respect your money and your wealth, and work hard to grow it until you reach critical mass and really don?t HAVE to work anymore.
I was born in Laguna Beach, California. It?s paradise. My parents were divorced, so my brother and I split our time between my mom?s house, which was in a gorgeous cul de sac by a canyon in the hills where we would explore during the week and my dad?s house, which was a staircase away from a private beach.
My dad (Ronald M. Deutsch) was a successful author and consultant for organisations like the snack food association. He was a money-makin? hustler.
Picture a Jewish Donald Draper who left NY for the California coast. That was basically my dad.
We never wanted for anything. My dad was a genius at making money. He wrote books on all kinds of subjects. Marriage counselling, biology (one of his textbooks is still in print), and nutrition (his book The Nuts Among the Berries was one of T. Coraggheson Boyle?s primary inspiration for his book A Road to Wellville, which was adapted to a movie starring Anthony Hopkins), and psychology/self-help.
The ironic thing was that he had two marriages, both of which failed. His body was broken down from eating mostly chocolate and meat, and being drunk morning, noon and night (another thing he had in common with Don Draper.) And his solution to anxiety and depression was, rather than help himself, go out and find a young woman to seduce.
He was very good at seducing women. He used to brag to my brother and I that he?d slept with a woman from 49 out of 50 U.S. states and kept a map in his office with the name and phone number of each of his conquests. That way when he went back on business, he had a little somethin? somethin? all set up.
He died of cirrhosis of the liver at 59. I was 10. At the time, we had a trip scheduled to go lobster fishing in Alaska?I presume so he could make it an even 50.
After he died, the IRS found my mother and gave her even more bad news: he had never paid his taxes.
They took everything.
My mom had to sell our house. She moved us to rural Michigan so we could hole up in my uncle?s house, which was vacant.
Then we had to move out of that house when my uncle (who was wealthy, but we didn?t know from what?, owned a private airplane, was always flying down to Mexico? And smoked these funny cigarettes that smelled like skunk spray? You do the math) suddenly got in trouble with the law.
Anyway, my life was comfortable when we had money. Then we lost everything and my life started to really suck.
So I figured if I ever made enough money, I could become popular. My motivation wasn?t to get rich. It was to be popular.
So yeah, don?t get caught up in all that crap like I did. Stay focused, stay on target. Until you reach critical mass with your money and don?t have to work anymore.