Facebook Advertising Questions Answered !

[FUBSZ]

---- THREAD CLOSED 11/08/2014 ----
Hey All !!

I was hoping to give something back to this awesome community, so I decided to make a thread and answer and help almost all questions and members who need help with Facebook ads. Oh I know how frustrating their ads can be, so I know how you feel.

A little bit about me: I started doing IM about 2 years ago, I started with SEO (yuck!) oh man how I hate SEO now. Even though I managed to rank a couple of sites but none of them actually lasted with those damn penguin panda updates. So about 1 year ago I started learning about adwords (which was super hard to get low CPC) and Facebook ads. After about 7 months of struggle with Facebook, I finally found my stride and landed a couple of local small business.

I just want to mention that I do not do any cloaking, redirecting or any of that. I work mainly with white and grey hat niches.
Also please do not PM your questions, feel free to post it here so everyone can see and gain from it !

Thanks All !

 

[FUBSZ]

noone wants tips

 

[VinceC]

How you find and convince local businesses to engage you for FB ad service? And how do you charge them?

 

[sashablack]

OP you do know that you have opened a can of "HELP ME I'M BROKE" thread lol

-Sasha

 

[FUBSZ]

I do some research about the business around me, I look for the following things:
1) their Facebook presence
2) if they have a website or not
3) what their customers are saying about them

then when I find the business that has a dead facebook page and has a website and ok reviews, then I send an email to them, then call them and finally I go them physically and talk with them.
---------------
I charge a monthly fee that ranges from $xxx per month to $x,xxx per month depending on their Facebook spending.

 

[FUBSZ]

OP you do know that you have opened a can of "HELP ME I'M BROKE" thread lol

-Sasha

Lol thats kinda the point to it, I wanna start helping people. Mainly because the reason I started doing better on fb is because I was following a thread very similar to this, so I am just paying it forward.

 

[jeffcSEO]

Hey Fubsz thanks for giving back to the community. What i should do to get low CPC in my campaigns?
thank you in advance!

 

[blackminder]

Do you offer a service like this.

I send you my fb page i created and website you just need to tell me is it worth investing time on it ?

 

[FUBSZ]

Hey Fubsz thanks for giving back to the community. What i should do to get low CPC in my campaigns?
thank you in advance!

Hey Jeff, it is my pleasure.

The basic principle of getting low CPC is two things:
1) High CTR
2) Low CPM

now let me explain those in detail so you know how to structure your campaigns:
1) High CTR

To get a high CTR you need to target an audience that you know exactly will love your ad and will interact with it in some way. This can be done in a couple of ways:

1) making a smaller extremely targeted audience that you know will interact with it when they see it
Example: targeting 13-18 year old single males in a fairly large city with specific interests and using iphone's.
In this way your audience is laser targeted so you get a high ctr which means low CPC and higher ROI.

2) ALOT of ad variations, meaning having at least 6-10 images, 2-3 headlines and 2 body texts. The most performing ad will give you the highest CTR which will give you a low CPC.

------------------

2) Low CPM
This can be done by two things, the first one is a hit and miss:
1) Targeting a super small audience that you dont have to compete for a high CPM bid (meaning you will have a low CPM bid) which will bring you a low CPC.
2) Targeting Low CPM countries, also known as junk countries. These countries are cheap to target but the return from them is also usually low. (hint: google low cpm countries facebook) for the list.


FINALLY, combining these two things will give unbelievable results, be creative and look for untapped niches.
goodluck

 

[battman323]

BIG question: How do you setup and run your ad accounts without getting constantly banned?

I've been doing FB ads for almost a year but lately keep getting my ad accounts canned.

 

[FUBSZ]

Do you offer a service like this.

I send you my fb page i created and website you just need to tell me is it worth investing time on it ?

Hey Blackminder,
I do not currently offer the service on BHW and I am prohibited to offer such services until I am fully approved. So I cannot accept your message.
But you can ask me anything here .

Also I cannot really tell you if its worth investing or not until you actually test it out yourself. So my suggestion is if you see it successful in SEO or other PPC campaigns (meaning other people have done it and are still doing it) then it means it can definitely be successful on fb ads.

Test it out yourself and split test and split test and optimize the heck out of it.

Goodluck !

 

[FUBSZ]

BIG question: How do you setup and run your ad accounts without getting constantly banned?

I've been doing FB ads for almost a year but lately keep getting my ad accounts canned.

I have only had a warning on my account for doing something utterly stupid.

I wanna ask you a few questions which could give me a better idea why you keep getting banned:
1) are you buying low quality fb accounts ?
2) are you using brand new accounts with no friends and no activity and then making ads on them ?
3) are you constantly getting your ads disapproved ?
4) are you doing black hat ads? like redirects, cloaking ..

I suggest for a higher life expectancy of an account is make it legit, have friends,aged,activity.

 

[battman323]

I have only had a warning on my account for doing something utterly stupid.

I wanna ask you a few questions which could give me a better idea why you keep getting banned:
1) are you buying low quality fb accounts ?
2) are you using brand new accounts with no friends and no activity and then making ads on them ?
3) are you constantly getting your ads disapproved ?
4) are you doing black hat ads? like redirects, cloaking ..

I suggest for a higher life expectancy of an account is make it legit, have friends,aged,activity.

1) are you buying low quality fb accounts ? - Tried that, didn't work. That was after our main good accounts were lost.
2) are you using brand new accounts with no friends and no activity and then making ads on them ? - Tried that too and of course, it didn't work.
3) are you constantly getting your ads disapproved ? - Can't even get clean ads to run, just 'like' campaigns for FB pages - not even those are running most of the time.
4) are you doing black hat ads? like redirects, cloaking .. - Of course, this isn't White Hat World, but our cloaker is definitely not the problem.

Now, we were using a business manager, that might be why the accounts were lasting and now none of them work. The Business Manager acct is likely compromised now, but I'd like to know what you know about it as well so we can collaborate together for long-lasting accounts.

 

[FUBSZ]

1) are you buying low quality fb accounts ? - Tried that, didn't work. That was after our main good accounts were lost.
2) are you using brand new accounts with no friends and no activity and then making ads on them ? - Tried that too and of course, it didn't work.
3) are you constantly getting your ads disapproved ? - Can't even get clean ads to run, just 'like' campaigns for FB pages - not even those are running most of the time.
4) are you doing black hat ads? like redirects, cloaking .. - Of course, this isn't White Hat World, but our cloaker is definitely not the problem.

Now, we were using a business manager, that might be why the accounts were lasting and now none of them work. The Business Manager acct is likely compromised now, but I'd like to know what you know about it as well so we can collaborate together for long-lasting accounts.

HUGE DISCLAIMER HERE : I DO NOT CONDONE USING FACEBOOK ADVERTISEMENT FOR BLACK HAT USE, THE FOLLOWING IS JUST AN OPINION.

this might help your issue:
you need to be very careful in your accounts integrity.

1) use aged accounts that are created in the same country as where you are operating your accounts
for example don't use accounts that were made in India and then suddenly be used in USA.

2) have some activity in the account, such as have friends, install apps, play games, post some stuff, like pages, PVA.....and other things.

3) the first couple of ads in the account need to be 100% approved, no disapproved content, images and language.

once you feel the account is nice and healthy, then do whatever you want.

PS. the main reason your old accounts were doing well is because they were aged and active and looks good in fb's eyes.

 

[jeffcSEO]

Thanks for your answer FUBSZ. I am beginning facebook ads making a twist between passionate fans and gragh search custom audience in a "junk" country, if i have another questions i will make it here, Thx

 

[FUBSZ]

Thanks for your answer FUBSZ. I am beginning facebook ads making a twist between passionate fans and gragh search custom audience in a "junk" country, if i have another questions i will make it here, Thx

I am glad I could help out I wish you luck Jeff !!

 

[FUBSZ]

any other questions ?

 

[MagicMike]

What exactly are you selling your local business clients? Are you in charge of their whole FB acct. (posting, etc) or just FB ads? How is your success tracked? How typically do you charge?

Thanks, nice thread to start...

 

[FUBSZ]

What exactly are you selling your local business clients? Are you in charge of their whole FB acct. (posting, etc) or just FB ads? How is your success tracked? How typically do you charge?

Thanks, nice thread to start...

Hey Mike,

I offer them a facebook ad managment campaign, which means I only work on their facebook ads. But I do offer them advice on their facebook page and posting habits, and since I have experience with SEO and reputation managment I can refer them to different services.

as for pricing I have already mentioned it above:
I charge a monthly fee that ranges from $xxx per month to $x,xxx per month depending on their Facebook spending.

Thanks !

 

[SocialMediaManager]

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