Want to use Bing Ads for promoting CB products- any tips?

[anatho]

Hey

I got a bing ads voucher some days ago and I read some threads here that quite some people had success with promoting CB products on bing.

My question, any tips what to promote? I know about google, but nothing about bing. What audience does bing have? Who is searching there?

Does it make sense to promote lower gravity products in health/diet niche there?

Any info is welcome.

 

[psychosimo]

im exactly in the same situation i have a 100$ on bing to start with, but im still looking for any good tips

 

[I-marketer]

People on bing are mostly old and not very tech savvy.
Maybe you can think of someone's grandma, who pops up IE and uses the default search engine (bing).
So base your product selection on this.

 

[anatho]

People on bing are mostly old and not very tech savvy.
Maybe you can think of someone's grandma, who pops up IE and uses the default search engine (bing).
So base your product selection on this.

hmmm so if it is for older people, I think health niche products are quite good???

 

[virtualhacker007]

See, it's all about trial and error. You will not get a definite answer from anyone.

Get yourself a $100 Bing Coupon, these thing cost about $5 in Fiverr. Try it out for yourself and see what converts. I have been told that Facebook Advertising is expensive if you are targeting Tier 1 countries, but then again I gave it a try myself, wasted about $1000 on trial campaigns and now my campaign's CPC is just ideal to give me a massive ROI.

Cheers.

 

[auraita]

don't forget to set your max bidding price!

 

[Paper-Boy]

hmmm so if it is for older people, I think health niche products are quite good???

Yes, health products are good BUT you still have to test it. Some health products work and some don't. So make sure you split test all types of offers as this will help you understand what works with your target keywords.

 

[Zwielicht]

1. Start off smart; since Bing is used by older people, only advertise products that older people would be interested in (dentures, Viagra, health insurance, etcetera).
2. Do keyword research or pay someone to do it. Do not just target any old keyword as you will lose money.
3. Scope out your keyword competitors; look at what they are posting (both their ad copies and landing page) and do better than them.
4. Make sure the keywords in your ad copy are relevant to your landing page.
5. In fact, make sure all of your keywords appear on your landing page.
6. Aim for a quality score of at least 7/10 (through keyword relevancy), but always strive to do better.
7. Rotate ads. Make 2 of your ads in the same ad group compete with each other. After 1 week of testing, select the best performing ad and test your winning ad against another optimised ad copy.
8. Keep your landing page CTA above the fold.
9. Make sure your landing page CTA is using a colour that attracts the attention of the user (orange, for example), but avoid red as this signifies "danger".
10. Stay organised!

 

[ezzekke]

i'll follow your advice Zwielicht, thank you!

 

[anatho]

Well, I found a product for seniors that might convert well, also made a landing page, but I am not sure if my lp is good. well, it looks good, but there is almost no text, only images, so about keywords I am not sure.
Also I set up a campaign on bing and took the suggested keywords but I am not sure how much to bid on which keyword.

 

[mootonandy]

I got banned from Bing from using a voucher, dunno if they still do it.

 

[Zwielicht]

I got banned from Bing from using a voucher, dunno if they still do it.

I had heard about Bing banning accounts for using vouchers a long time ago, but I haven't heard of anyone getting banned for using vouchers recently. Did you only use 1 voucher or did you use many? Also, were you doing something else that was against their TOS?