I must share this:
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So you're running your business. You've put everything into getting it to this point. And now you're ready to embark on the next step - getting more customers. Everywhere you look people are talking about Google AdWords - Heck, you even got a voucher through the mail.... if you spend $25 Google are going to give you $75!
How can that be a bad deal?
And it's simple. Google are going to walk you through it... So you open the box.
OK - What do I need? Website - check! Credit card - check! Wow - that's it!
Five minutes later and your ads are running on the worlds biggest advertising medium. Fantastic!
And this is Google's biggest advantage - it is readily accessible and offers a level playing field so that small businesses can compete with the "Big Boys" online.
$500 later.....
The ads sent 300 people to the website - but no-one called, no-one bought anything, and, maybe there's something wrong with the contact form (must check with the web guy).
And this is Google's biggest disadvantage - out of the box it just doesn't work.
