Its not as simple as we are thinking! We are totally seo dependent and we dont know what will happen of seo?
The face of seo have been changed fully compare to 2-3 years so how we can say that to select SEO as career is safe?
I've been thinking the very same...
I ranked #1 for one of my client's site for a competitive keyword a couple of months back..Now it's down by a couple of positions due to the recent algo updates! Which resulted in loss of Traffic... This got me thinking..finally these are my conclusions..
SEO is just one of those many Online Marketing Strategies.... Any Marketing Strategy is not a One Time task and reap the benefits forever kind of stuff...
Ultimately it's all about the relationships you build with your prospects/clients..so that you can sell to them long-term! they are your valuable asset...
if you're offering SEO for your Clients then ask this question to yourself...
How can I improve the ROI for this client? That's what matters to a Business owner... as soon as the site gets traffic..start collecting emails...educate your client on the value a Responsive Email List! ask him to start building relationships with the list..
The point is leveraging the rankings when you have them....why should we base our income on a continuously altering algorithm...
Start learning other marketing strategies Social media, PPC etc..
Ultimately make your business resistant to any Google Slap! Use SEO as short term traffic generation strategy..leverage when you can...diversify your traffic sources and income sources as well...