Oh, we eulogize Jobs after the fact, but where was the love beforehand? It's not as if he died, and then became a visionary genius. The missing factor not mentioned here, in terms of how Jobs' example relates to IM, is that his success is a complex of both innovation (Apple, Mac, iPhone), and tweaking (iTunes, iPod, iPad). His PCs and smart phone were game changers that introduced something new to the scene.
But his enhancements to other, already existing concepts are just as impressive---there were tablet devices before iPad, for example, but Jobs invented the best uses and marketing pathway to create value in the product for the masses. This is an example to us BH folks, who have read about or tried a gazillion tactics for making money. Instead of complaining about the "dead" techniques or "too newbie" an ebook somebody just shared, why not look at it with fresh eyes, and give it the jazzed up makeover no one else thought of?
Always remember before the millions and billions, there was just Jobs, Wosniak, and a garage in 1976. It took him 5-6 long years to make millions "overnight" with Apple II. Are any guys here griping because nothing has happened with your IM dreams in 5 or 6 months? Get a Grip! Acquire the time horizon of a real entrepreneur, and the patience that goes with it.
Frankly, you may have to make nothing, or lose money, for 5 or so years to finally create your own little Apple kingdom. Apply just a bit of the vision, action and fortitude exhibited by jobs, in lean times as well as the fat times, and you will achieve your own measure of real success.
RIP Mr. Jobs, you showed marketers the way for 35 years.