PPC: constant FUD of PPC services salesmen?

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"NOT FOR YOU, PAY FOR SERVICES"
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"DO NOT DO PPC, DO THESE INSTEAD"
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An opinion on FUD players

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Findings

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122 clicks -> 20 targeted email submits -> $2 cost

Goal not specified, no optimizations, nothing what's being offered by "agency tricksters" + "salesmen".
Site: random landing page put together in 5 minutes on gamma.app.
Effort: can be automated in 1 minute.
Potential: high.
They won't charge you until you reach $14. So buying those "ads from salesmen" is a waste of time.

These "salesmen" will find a niche and one-upman anyone in their space. What if selling those services becomes so bad because someone automates that soon. :) It's higher FUD than in crypto. I can connect with some of those people and tell them the relative truth about them to society and space. Another one is Cloud services (AWS) and then there is AI. Both are full of tricksters. Classic resells. That's like selling replicas-solutions instead of an original solution.
 
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Next thing was Pinterest + Google Ads.
Pinterest shows 10 views.
Google Ads shows 65 clicks.

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I'm not putting Pinterest + Google Ads again together.

Next time is YouTube + YouTube Ads or YouTube + Google Ads.

The next step is charcoal.

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I made a mistake and they suspended an account right off the bat with my face. :p
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Maybe it was about my face... hmmm.

John Narrow's ads
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Narrow keywords. Narrow targeting. Narrow ad scheduling. Narrow placements. Narrow demographics.
Narrow bid adjustments. Narrow ad rotation settings. Narrow landing page experiences.

The most major test left would be

A) Using own website
B) Using YouTube/3rd party platforms as landing pages.

YouTube community post as target -> link in post.
YouTube video comment as target -> link in comment.
YouTube video as target -> link in description.

Normal vs abnormal

A) A normal landing page: Simple opt-in form, clear product description, transparency, openness.
B) Potential compliance issues: Fake giveaways, misleading free trials, hidden subscription charges.

Common opt-ins

A) Email newsletter signup
B) Free ebook/report download
C) Contest/sweepstakes entry
D) Free trial offer
E) Discount/coupon code

Rules to get accepted

A) Clear value proposition for email newsletter
B) Provide genuine ebook/report sample
C) Transparent contest terms
D) Clearly disclosed free trial duration/pricing
E) Legitimate discount code details

Misleading practices on the landing page

A) Provide offer details via email after submission
B) Display offer immediately after email submission on same page

This is tricky to understand. This is where one better hires 15 specialists and lawyers.
Based on Pinterest test, ads with link to a landing page with clannish offers were accepted.

Ads with link to clannish offers were accepted.
Ads with email submit form were accepted.

A question is about performance.
 
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Conclusion

1. Put a company page together that is about news.
The news company site is about product's industry.

The industry is giveaways / contests.
The product is an offer of an advertiser.
The website in this equation can be a giveaway / contests news website.

3. Put a news page with a link. "A retard won $663". Okay...
4. Promote that page.
5. Use e-mail input, button "Join Contest" and save that to txt file in PHP / Python.
6. Show offers both via e-mail and on button click < how it's done will decide about statistics.

Think about proportions of text, video, images to call-to-actions.
Too many call-to-actions; too big call-to-action = that will be trouble.
Direct promotion of a contest = that will be trouble.
Make it as something that provides more value than just a call-to-action.

Sample: "Top 10 contests to take part in 2024 - limited places" -> call-to-action in first TOP3.
What's the value here? Description and breakdown of those contests -> similar contests - good UX, showing people the good stuff.

If only one contest is linked, it's less value than 10, 20, 50, 100 contests with well written instructions on how to join etc.

Consider video + text format.
Headline 2 sentences of text + video + text underneath with news, then call-to-actions in-between paragraphs.

The point is to get good scores on ads, so performance is in many dimensions:
- Acceptance of ads.
- Ad rating by machine learning base d on landing page content.
- Click-through-rate from sites to landing page.

So a landing page performs in 2 dimensions:
- Advertising placements.
- Clicks to links on landing page.

A classic finding, people only want what they came for, so give them exactly that.
Do not stuff them copywriting, emotions and so on they didn't ask for.
That might work on some end, but on different ends it may fail.

A text full of marketing gimmicks reads badly.

Operate within the call-to-action + valuable information realm.
Use micro-copywriting instead of sales copywriting.

The realm of copywriting + stuffing people popcorn when they don't even want that popcorn, is a recipe for tired people who might get initial jolt of emotions, but will they be able to handle the emotional rollercoaster and complete an offer?

Once you disbalance people, they'll click randomly on screen and get trouble with decision making due to excessive emotions which are the opposite of rationality. So to calm them down and bring harmony into a landing page to complete offers might be an alternative.

If they experience a spike in emotions, and then that spike drops, will it not cause issues with them taking action.
Sure, it will.

If you sell gimmicks like trademarks / branding, spiking more emotions and excitement will help to sell to unaware people. But if anyone who is aware of those tactics will come to your website, that'll be a bad review.

Taking part in contests is best done when a person is calm and doesn't feel overwhelmed. So help them get calm.
 
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If you sell gimmicks like trademarks / branding
1) Image over substance prioritized.
2) Customers misled, unsatisfied ultimately.
3) No value, just money separation.
4) Focus on manipulation, not improvement.
5) Cyclical branding trend rat race.
6) Unsustainable deception model, no solutions.
7) Short-term profits erode long-term trust.

Psychological backlash immense

Emptiness follows hype. Disillusionment fuels rage. Manipulation creates distrust. Ethics abandoned, conscience suffers. Shallow tactics breed cynicism. Integrity lost, self-loathing emerges.

What goes around comes around process

Excessive gimmicks breed excessive desires. Marketers become their own targets. Flashy watches, luxury cars purchased. Chasing shallow high, bankrupt inside. Trapped in perpetual want cycle. Material possessions fill internal void. Gimmick peddlers gimmick-consumed themselves.

Solution - brands enhancing products; not products being brands

1. Product as a curtain to sell trademark -> rip off people -> think nike.

Trademark obsession relates to weak occultism - imbuing symbols with perceived power to enchant reality. Producing trademarks makes one susceptible to their own illusory influence, losing grasp on authentic value creation. It becomes a self-perpetuating cycle of symbolic sorcery detached from true product substance.

Vs

1. Clear brand identity, transparent promises and strict system of values.
2. Substantive product quality, solves problems.
3. Marketing supports value, avoids deception.
4. Monetary gain through value, not deceptive branding or customer exploitation. Brand enhances product, not manipulative cash grab.

This would be good occultism as financial prosperity arises naturally from providing elevated value congruent with symbolic identity. Brand amplifies the virtuous product vibrationally, not extractive chicanery.
 
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