does CTR really affect ranking?

gentzalli

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To those who have experience with CTR changes in their own sites, has it affected your rankings at all? There are some people who say that it doesn't affect rankings at all and others who swear it's a big ranking factor. Even major sources like Search Engine Land have said that CTR does not affect rankings, or it does so inconsistently.

So to those who have actually seen it with their own eyes, does an increased CTR help your rankings? Or is it "seo guru" fluff?
 
Let me tell u a story of mine
I was ranking #7 on a certain affiliate term.

I changed the Title.. simply I made it a click bait title but in a really smart way because I know what's actually the user Is looking for.

12 Hours after the Title changed in the search engine it self.. BOOOM #7 -> #2.

Not weeks, days, 12 hours.

Some will say it's Google dance and will return back to #7. Nope, Several weeks passed and I still #2..

It has a magical effect..
I tested it.. It works but not on all keywords. Why? I don't know.
 
Let me tell u a story of mine
I was ranking #7 on a certain affiliate term.

I changed the Title.. simply I made it a click bait title but in a really smart way because I know what's actually the user Is looking for.

12 Hours after the Title changed in the search engine it self.. BOOOM #7 -> #2.

Not weeks, days, 12 hours.

Some will say it's Google dance and will return back to #7. Nope, Several weeks passed and I still #2..

It has a magical effect..
I tested it.. It works but not on all keywords. Why? I don't know.

12 hours seems pretty fast. Are you sure it was CTR and not the Title being more rich/relevant? Like including the main keyword early in the title usually immediately increases rank. I would think CTR takes longer; mine went from 6% - 12% for position 5 and still nothing moving after 2 weeks.
 
there a lot more to look at then ctr to get to the top.

like above post has said and even more seo factors

content is king
 
To those who have experience with CTR changes in their own sites, has it affected your rankings at all? There are some people who say that it doesn't affect rankings at all and others who swear it's a big ranking factor. Even major sources like Search Engine Land have said that CTR does not affect rankings, or it does so inconsistently.

So to those who have actually seen it with their own eyes, does an increased CTR help your rankings? Or is it "seo guru" fluff?

It very important once you reach the 1st page. Especially op 5.

On 2nd+ page it's not a factor because it's noman's land.

In fact, you might run into trouble if you try to game the system by artificially increasing CTR while buried deep.

Let me tell u a story of mine
I was ranking #7 on a certain affiliate term.

I changed the Title.. simply I made it a click bait title but in a really smart way because I know what's actually the user Is looking for.

12 Hours after the Title changed in the search engine it self.. BOOOM #7 -> #2.

Not weeks, days, 12 hours.

Some will say it's Google dance and will return back to #7. Nope, Several weeks passed and I still #2..

It has a magical effect..
I tested it.. It works but not on all keywords. Why? I don't know.

I think you actually nailed it with on-page optimization. More like CTR. CTR improvements usually take more time because Google needs to observe you. On-page is instant as soon as you are re-cradled.
 
there a lot more to look at then ctr to get to the top.

like above post has said and even more seo factors

content is king

Mate I know this, but it's irrelevant to my question. Im not asking if CTR is the only thing important in SEO. I'm asking for those who personally have experienced rank improvements from CTR alone to prove or disprove that it's an important factor. Have you personally noticed that?
 
It's been pretty important factor for a few years now. Comes from personal experience. Don't underestimate it.
 
To those who have experience with CTR changes in their own sites, has it affected your rankings at all? There are some people who say that it doesn't affect rankings at all and others who swear it's a big ranking factor. Even major sources like Search Engine Land have said that CTR does not affect rankings, or it does so inconsistently.

So to those who have actually seen it with their own eyes, does an increased CTR help your rankings? Or is it "seo guru" fluff?

After seeing the thread, I have searched about CTR and found this article on Search Engine Land that CTR has the correlation with ranking factors.
The article was published in July 2017. They point information on the real-life case study and other references.

https://searchengineland.com/8-major-google-ranking-signals-2017-278450


Also, I have seen that Backlinko published an article of Google ranking factors. Brain Dean point in brief that CTR helps for SERP boosting.
https://backlinko.com/google-ranking-factors

There are a lot of articles found Google that every marketer points out that CTR helps for SERP boosting.
So, we have to see what is going on in 2018 until Google claims for any change on the algorithm about human interaction issues like CTR.
 
Yes it does, google reward u on adwords when your ad have good CTR, its same on organic results..
 
It very important once you reach the 1st page. Especially op 5.

On 2nd+ page it's not a factor because it's noman's land.

In fact, you might run into trouble if you try to game the system by artificially increasing CTR while buried deep.



I think you actually nailed it with on-page optimization. More like CTR. CTR improvements usually take more time because Google needs to observe you. On-page is instant as soon as you are re-cradled.

Let me tell you another experiment we did but in non-english content. We created a group on Facebook and told the people to search on certain query and click on a certain result.

6 HOURS LATER the position went from #8 to #3.

Neil Patel on his site did the same experiment and went successfully with him.
 
12 hours seems pretty fast. Are you sure it was CTR and not the Title being more rich/relevant? Like including the main keyword early in the title usually immediately increases rank. I would think CTR takes longer; mine went from 6% - 12% for position 5 and still nothing moving after 2 weeks.
Nope.. keywords and everything were the same. I got more clicks on my position.

Let's say the average clicks on #6 is 8%.
If you are at #6 and it got 15% your position will improve. And so on
 
Nope.. keywords and everything were the same. I got more clicks on my position.

Let's say the average clicks on #6 is 8%.
If you are at #6 and it got 15% your position will improve. And so on

Yep. There's in average number of clicks that you should get on a certain position for a certain keyword. If you are getting more than that, you are being more relevant and thus move higher.
 
Let me tell you another experiment we did but in non-english content. We created a group on Facebook and told the people to search on certain query and click on a certain result.

6 HOURS LATER the position went from #8 to #3.

Neil Patel on his site did the same experiment and went successfully with him.

Nope.. keywords and everything were the same. I got more clicks on my position.

Let's say the average clicks on #6 is 8%.
If you are at #6 and it got 15% your position will improve. And so on

Ok thanks for the feedback. Quite inspiring actually :)

Will do some experimenting with this myself.
 
Yep! CTR matters as much as dwell time now. Make sure you have both, then you've got a good chance of getting a rank boost.

Good CTR with low dwell time may actually end up harming your ranks. I read about this on Brian Dean's blog post on Google Rank Brain.
 
Here's how it works:

1) Content relevance & backlinks get you to page 1.
2) User behavior factors keep you on page 1 - you MUST optimize these or you will fall out of the first page in a matter of days.

The most important behavioral factors are two: CTR & Bounce Rate. Both can and are tracked by Google with 100% accuracy. In order to stay on page 1 and keep climbing higher towards the top 3/5, you need both factors to work together. If you are just optimizing one of them, you are screwed. So, CTR does matter, but isolating & only optimizing it will not work. Before I explain how the logic works, some brief definitions first, so we are all on the same page:

CTR - click through rate; how many clicks you receive to your website for every X search queries, measured in %.
Bounce Rate - how many visitors get back to the SERPS-s after clicking & landing on your site. It is VERY IMPORTANT to notice that this has NOTHING to do with a website's bounce rate. Google does NOT take into account the bounce rate of a website, simply because it cannot track it for every site (only those that have GA installed) and therefore, the results would be highly inaccurate. However, Google can and does track if people come back to the search results and this is a negative signal, because if people go back to the SERP-s, that means they didn't find the information they were looking for on the website they clicked first.

Google has statistical data about the average CTR of every website in the top 10 for every search query/keyword. As someone else mentioned above, as an example, if you are at #5 and are supposed to receive in average 10% of the clicks, but you receive 15% for a "significant" period of time (which differs across niches), you will get bumped higher. BUT, if your bounce rate is higher than the average, you will get bumped down again.

Why do you think page speed matters as a ranking factor? It doesn't matter at all when you are on pages 2 and below. It does matter however when you are on the first page. Why? Simple really. Slow websites have higher bounce rates, which in turn signals the algorithm to bump you down until you fix your bounce rate %. Page speed is an indirect factor for bounce rate. Increasing page speed will lower bounce rates, especially if it's significant (going from 3-4 secs to less than 1 second for example). Of course, there are more factors which directly relate to bounce rate except page speed, but that's a topic for another thread.

So, to answer the OP's question: Yes, CTR matters, but bounce rate is just as important. Take care of both if you wanna stay on the first page for long-term.
 
iIha7nB

*With my awesome powers of necromancy, I revive the dead!*
It very important once you reach the 1st page. Especially op 5.

On 2nd+ page it's not a factor because it's noman's land.
How do you feel about poor CTR preventing you from reaching the 1st page to begin with?
The reason I ask, is because I just noticed something that I'd never thought of...
I'm using a rank tracking solution and as I'm beginning to understand the mechanics behind how rank trackers work, I'm also realizing that for a new website that's starting to see keywords pop up into the Top 100, there can be a lot of "impressions" as the result. So I guess what I'm asking is, should I be worried?
It's been pretty important factor for a few years now.
I've been thinking about this for a few days now, and as I'm picking up and tracking more and more keywords, my GSC is really starting to show in such a way that my CTR looks pretty bad.
Here's a screenshot that's as of right now:
CSaLJpu

As you can see, it's a new website that's only been online since June 20th and it's only been showing data in GSC since July 3rd. Many of these impressions, I believe, are from rank tracking.
So I guess my question is, can this potentially hurt me?

Thanks
 
Well, CTR related to user experience which Google considers as a ranking signal. So i thought it effects ranking.
 
If the 4th result on the SERP for a given keyword starts getting more clicks in comparison to the top 3, it just makes sense Google will "reward" it with a higher ranking.
 
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