Does Pinterest work for Ecommerce anymore? Help needed

Khang Nguyen

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Hello there, i have tried Pinterest to promote my Ecommerce store (tshirt in particular) for the last 2 months. Be able grow 70 accounts to 500 followers each on average but i have no visit to my tshirt site. I don't join any group boards - is that bad? I need advice cause the cost to keep 70 accounts running is pretty high and i'm desperate right now. Please give me advice whether i should keep these accounts running and what should i do to get sale on pinterest if pinterest is still profitable? Thanks a lot
 
Your best course of action is to increase the number of pins from each of your accounts. Don't just pin product images, but write captions over the product images to create more excitement and curiosity. Vary the Board titles that they are pinned to and description for each pin. One product can easily produce 100+ unique pins all leading to the same product posted on different boards.

Keep checking each accounts stats and make more of the style of pins that get repined and clicked. You'll know within 7 days which pins are getting traction. And find ways to message people who repin your pins to get them to do more repining for you.

Once your pins on each account start to get a bit of virality your followers will grow daily.
 
How many pins have you posted and roughly how many impressions do they get?

Just posting random shirt photos and waiting for people to click and buy will only happen if your designs are extremely catchy and amazing looking. If you are uploading generic photos of average quality shirts with an 'okay' and slightly outdated design, you don't stand a chance.

I wouldn't have that many accounts and would focus my efforts on creating pins that people actually like and selling stuff that is actually trending and amazing-looking. Check out indestructibleshoes, it's a successful dropshipping store. If you have zero sales from 70 accounts, I would actually throw them all away and focus on just one. You can't scale when you have a multiplier of zero in your equation.
 
I have the same question too. But from my own experience, Pinterest is just getting too big, which means your boards/pins will only get few fractions of view/repin, if at all.
I myself just keep pinning at a rate of maybe 10-20 pics per month. And it generates about 3.6k view, which is minuscule considering pinterest's audience size.
Also CTR is not so impressive either.
Just me anyway.
 
pinterest is still profitable, but your 500 followers are bots
I'm checking all my accounts and it seems to be true. Most of them are bots but not all, could you give me some advices, should i stop following and focus on content instead? Thanks
 
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Focus on women's and keep posting, followers don't mean much.
Thank you, maybe now i will stop following. What is your strategy to sell on pinterest, i read about group board but don't know if it works
 
Your best course of action is to increase the number of pins from each of your accounts. Don't just pin product images, but write captions over the product images to create more excitement and curiosity. Vary the Board titles that they are pinned to and description for each pin. One product can easily produce 100+ unique pins all leading to the same product posted on different boards.

Keep checking each accounts stats and make more of the style of pins that get repined and clicked. You'll know within 7 days which pins are getting traction. And find ways to message people who repin your pins to get them to do more repining for you.

Once your pins on each account start to get a bit of virality your followers will grow daily.
nice, thank you so much for your advice, i'm thinking pinterest is a number game
 
How many pins have you posted and roughly how many impressions do they get?

Just posting random shirt photos and waiting for people to click and buy will only happen if your designs are extremely catchy and amazing looking. If you are uploading generic photos of average quality shirts with an 'okay' and slightly outdated design, you don't stand a chance.

I wouldn't have that many accounts and would focus my efforts on creating pins that people actually like and selling stuff that is actually trending and amazing-looking. Check out indestructibleshoes, it's a successful dropshipping store. If you have zero sales from 70 accounts, I would actually throw them all away and focus on just one. You can't scale when you have a multiplier of zero in your equation.
i agree, 70 accounts at the first time is getting a bit overwhelming, i will optimize one main account to see where it's coming. Maybe need to change my mindset from spamming to content-oriented. Thank you
 
I have the same question too. But from my own experience, Pinterest is just getting too big, which means your boards/pins will only get few fractions of view/repin, if at all.
I myself just keep pinning at a rate of maybe 10-20 pics per month. And it generates about 3.6k view, which is minuscule considering pinterest's audience size.
Also CTR is not so impressive either.
Just me anyway.
Each of my account has from 2k - 15k views a month, i pin products and repin niche-related content then follow niche-related accounts but the reach seems so low. I guess you and i are having the same problems. Do you mind me asking what is the method you did to get CTR and what is your next plan?
 
From a user point of view -

I stay away from Pinterest. It is a major clusterf*ck of hundreds of photos on one page. I only end up there when I am doing an image search on Google.

Keep in mind, there is a MAJOR hurtle in getting click-throughs on Pinterest: When I click on a photo, it does not lead back to your website, which is where I thought it was going to take me. Instead, it leads to more photos just like it on Pinterest. It seems like no matter what link I click on Pinterest, it just leads to another page of more photos.

This explains your low CTR. I can't figure out how to click-through to your site, so eventually I just click X and leave Pinterest altogether.

From an ecommerce point of view -

I still pin over there anyway. Maybe someone will figure their way out, lol. But to help combat that, you can add your website to the photo so people can get to you by typing it in manually, rather than relying on Pinterest to send them to your website.
 
I get 15.5k views a month with like 10 posts, It only takes 1 decent video to get things poppin
 
Each of my account has from 2k - 15k views a month, i pin products and repin niche-related content then follow niche-related accounts but the reach seems so low. I guess you and i are having the same problems. Do you mind me asking what is the method you did to get CTR and what is your next plan?
I link some of my pin to affiliate product website which counts visit. I know the traffic come from pinterest as I put tracking code on the link. For an image which receives 1271 impressions per month it only generates 10 clicks. 0.7% CTR. No purchases, and I don't believe it's because the item price, but maybe mostly depends on your niche audience.
Yep, I also think there's too much distraction for user by displaying "More like this".
Maybe I'll just quit using P for business, and just have some fun. lol
PS. I don't care about following.
 
I link some of my pin to affiliate product website which counts visit. I know the traffic come from pinterest as I put tracking code on the link. For an image which receives 1271 impressions per month it only generates 10 clicks. 0.7% CTR. No purchases, and I don't believe it's because the item price, but maybe mostly depends on your niche audience.
Yep, I also think there's too much distraction for user by displaying "More like this".
Maybe I'll just quit using P for business, and just have some fun. lol
PS. I don't care about following.

From what I know 10-20 pics a month are not enough to get success on Pinterest. It may be enough if you pin them to many different group boards in your niche and participate in engagement groups. Yet those pins have to be proven to work. In all other cases people are pinning 20-30 pins a day to get traction.

I am starting out with pinterest myself so I can't comment from my own experience yet.
 
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