[Method/Concept + Questions] Getting Syndicated Content Indexed for a Brand/Company Review Website

[MatthewGraham]

If you have a company, you definitely want to control all ten of the results on the first page of Google for the keywords:

• [Company Name]
• [companywebsite.com]
• [Company Name] Review
• [Company Name] Reviews
  
• [companywebsite.com] Review
  
• [companywebsite.com] Reviews

With one of my websites, am looking into a concept for a web 2.0 property based on syndicating (i.e. reposting) reviews that already exist for the website/company that have been posted on a variety of other domains. Basically, looking into creating a master review blog/website for a company. A website that compiles reviews from various sources. Using these steps:

1. Find existing reviews published online and scrape the titles, content, URLs of the original reviews, username/name of person who reviewed originally, star rating / thumbs up or down, date of the original review, etc. (Already did this step with a VA who created a spreadsheet with all info)
2. Use some scripting magic to organize the content into a series of blog posts (probably Excel scripts or Python or something. Basically irrelevant how you do this part)
3. Register a Web 2.0. Something like my-brand-reviews.wordpress.com (or could be a stand-alone website that isn't a web 2.0)
4. Schedule out the syndicated/reposted reviews to automatically post 1-2 as blog posts every week for the next four years (company has a lot of reviews)
5. Drip feed miscellaneous backlinks to the website

Goal is to have the website rank for the keywords listed at the start of the article and to take up at least one result on the first page of Google for each of those terms.

Anyway, issue here is trying to get the content and the web 2.0 property to index in Google.

• Things that I know would work (because they have worked on churn and burn projects) but that I would prefer to not do here because would like this website to last indefinitely:
  • Spinning the review before posting
    • would make the reviews look shitty/fake
  • Leaving a copy of the review as-is unspun then making a copy of the review, spinning it, and pasting it above/below the original version. Hide the review with white-colored text or put it under an iframe or something. Or just put some other bullshit filler hidden elsewhere on the page
    • Looks like spam
    • Doesn't stand up to a manual review

• Ideas that would be preferable to the above:
  • Leaving the reviews unchanged and getting them indexed as-is
    • Would be so happy if this worked, but likely won't work.
  • Adding a brief custom blurb at the start/end of each review
    • Almost certainly would work fine, but would require someone to write like 100 words per article for 400 reviews. Which is like $400 for bare-minimum quality standards but even that is ESL writing, which makes the site look unprofessional
  • Leave the reviews unchanged in their individual posts. Also schedule out some original filler posts on niche-related topics. Blog would have some original posts, but the review reposts would all be syndicated.
    • Would likely get the web 2.0 indexed, but many of the individual posts might not be indexed.
    • Probably less overhead than modifying 400 individual posts
    • Still requires custom content, but probably less than modifying each individual article.

Has anyone experimented with creating websites that compile information from various sources? If you have suggestions for easy ways to get the content indexed, would appreciate them.

Am probably going to try the method shown in pink above first. Based on what others have tried, is this a sound method to get this type of web 2.0 indexed?

 

[aidenhera]

idea is nice but if you copy reviews you will get dup content penalty. spin is bad too. one workaround is just make a picture of the review and post it on your domain.

f you do webs 2.0 etc they might get removed. parasites get removed too but rank higher than webs on their own. stand alone domains wont rank at all without backlinks on top 10.


and there are plenty indexers with api available around if you ask about indexing

 

[MatthewGraham]

one workaround is just make a picture of the review and post it on your domain.

That's a decent idea. Maybe will try that. Each of the scheduled review posts structured something like:

1. Intro is an auto-generated blurb like "This is a review from [name] originally posted on [website]. He gave [company] a score of [value] on [date]."
2. Screenshot of a review
3. End with a semi-automatically generated generic blurb like "{Thanks for|We appreciate} {your|[name]'s} {helpful|great|detailed} {review|feedback|comments|thoughts|notes}. {We are|The company is|Our team is|The team is} {excited|hoping|prepared|ready|happy} to {work with|help|sell to|serve} {you|[name]|this client} again {soon|at any time|any time|for any kind of project|whenever's needed|for anything}!"

Then throw in a few original blog posts throughout the website.

Might start with something like that and see how it goes.

 

[MatthewGraham]

Update: Did this almost exactly as described in that post. Slight change to step #2:

1. Intro is an auto-generated blurb like
2. Text of the review (rather than a screenshot) included verbatim. Wrapped in a <blockquote> HTML tag, which probably does nothing, but might help communicate to Google that it's syndicated content.
3. End with a semi-automatically generated generic blurb

Saw pages get indexed almost immediately and the posts read very naturally. Still messing with a few things, but so far seems to be a solid method.