White hat tools are mostly free: kw density checks, broken links checks, meta tag generators, etc....you can just search for those and download or use online for free. They also have very little impact on your SEO - that's why they're called white hat.
White Hat SEO.........Hmmm let me think..
Ok i got it.
Google webmaster tools and analytics for overall traffic and links tracking.
Wordpress SEO by yoast.
If you dont have Wordpress blog, try free domain and free hosting. upload WP and install Yoast.
then first check seo ratings in wp-admin and then post on the other platform blog. this trick worked for me.
Ahref or backlink watch for backlink count and tracking.
Article spinner to spin articles and create high quality backlinks by posting those articles on articles submission sites.
All done.
Here is a general run through of the main vital tools that our agency uses to manage the 500+ clients that we have had the pleasure of working with.
Competitive Site Analysis My favorite here is definitely using a combination of ahrefs to see how many links a competitor has and then checking the competitors URL with SEOMoz's Open Site Explorer to get a full understanding of their DA / PA as a PR update hasn't been officially released to the public in over a year now and thus it's a metric that can be a little inaccurate.
Backlink Checkers Ahrefs has the biggest index for sure without a doubt and usually shows the most backlinks and referring domains your website has.
However Majestic has my next vote simply because it has a awesome history feature which allows you to see if your website has hand any serious mass link building done to it in the past which could affect your results today if the links were a bit toxic.
Competitive In-depth Keyword Research SEMrush is by far the greatest tool for checking out what keywords the top competitors in your industry are targeting. Simply enter in your competitors URL and out shall come all the keywords they are ranking for as well as which one's are responsible for bringing in the most traffic to your competitors site.
Google keyword planner is also what I feel as hands down the best and oldest keyword research tool that has been around ever since the birth of SEO. It allows registered adwords members to find and uncover the most lucrative high volume keywords in each niche and its speculative Adwords CPC.
Hope this helps!
"SDSEOGURU"
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