FB Update: Making Page Likes More Meaningful

Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we?re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages? like counts. This change ensures that data on Facebook is consistent and up-to-date.


Removing inactive Facebook accounts:

There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages? like counts:


Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.


Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

What to expect

Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It?s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page?s like count. If a deactivated account is reactivated, the account will be re-added to a Page?s like count.

Everyone benefits from meaningful information on Facebook. It?s our hope that this update makes Pages even more valuable for businesses.

Source: https://www.facebook.com/business/news/page-likes-update

Read about this earlier.. this is going to cause chaos - all you dudes selling fake likes etc are going to need to up your game and now make those accounts appear more "active"

There will be big ripples from this I predict a lot of "celebrities" losing lots of fans soon.

Definitely a game changer to a degree when it comes to like manipulation. Data is going to go nutty for a lot
of companies I am sure. The solution for like sellers is to keep those accounts in some sort of database and
have them ping back online every so often to appear active.

Question is.....how long before FB considers the accounts to be inactive? Or did I miss that?

so that is why my old page is losing likes. I freaked out a bit .