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What is the perfect CTR for a Google ad campaign?

Discussion in 'Adwords' started by shuvoimtiaz, Jun 14, 2013.

  1. shuvoimtiaz

    shuvoimtiaz Newbie

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    What is the perfect CTR for a Google ad campaign? Please elaborate your thought.
    Also I want to know about lead conversions?
     
  2. extreme90

    extreme90 Jr. VIP Jr. VIP Premium Member

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    It varies from campaign to campaign, from niche to niche, also sometimes there are invalid/fake clicks which though increases your ctr, however costs you alot of money, a better question would be a good ROI through an ad campaign.
     
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  3. rugbyjack2005

    rugbyjack2005 Power Member

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    Search network 1%+ is good but aim for around 3%, display network is much less, around 0.3%+ as a guide. Obviously is does varying depending on your niche etc. Make sure your ads are only showing for relevant searches and try and get in the top few positions.
     
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  4. extreme90

    extreme90 Jr. VIP Jr. VIP Premium Member

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    3% is a bit higher in many cases, unless your ads is clicked by bots or fake traffic.
     
  5. rugbyjack2005

    rugbyjack2005 Power Member

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    I said 1%+ was good but aim for 3%... Depending on the campaign, I do achieve 3% CTR quite a bit with no help from bots or fake traffic
     
  6. JDIZM

    JDIZM Junior Member

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    It all depends how you setup your campaign, as a few have said above a 3% CTR is considered "good" however I have campaigns where the CTR is consistently over 10% on search.
     
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  7. ollie9009

    ollie9009 Junior Member

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    Depends on the search terms you're targeting and how competitive it is....

    On brand terms you could achieve a CTR of 30-40%, but on generic/ highly competitive terms it can lower than 1%. But as extreme90 said - it really does depend on your campaign. They will all be different.
     
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  8. lablinks

    lablinks Senior Member

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    I find 3% CTR normal for well targeted campaigns. Unless your targeting method is regular broad, 3% should be normal for most industries.
     
  9. extreme90

    extreme90 Jr. VIP Jr. VIP Premium Member

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    I guess, 3% is a rare situation and a campaign is fully optimized and targeted for a particular keyword, however it will be difficult for most industries in my point of view.

    Let's not fight, everyone have their own experiences. :)
     
  10. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    The best I got for a client was 12% for several months. It was targetted traffic. This was years ago when people could click the ad area.

    In these times of recession, 3% looks great to me ;)
     
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  11. smid150

    smid150 Newbie

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    3% looks me a good target. But it also depends a lot on the niche in my experience.
     
  12. Tim Roth

    Tim Roth Junior Member

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    The highest where you still cash out.
     
  13. Andrew schoon

    Andrew schoon Registered Member

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    Above 2% in the search and 0.2% in the display network. However, it depends on the campaign structure, niche, keywords and ads.
     
  14. adamprattler

    adamprattler Junior Member

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    Amazing discussion. Well I will also go for 3% CTR. But it will vary from niche to niche.
     
  15. shuvoimtiaz

    shuvoimtiaz Newbie

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    Thanks all for your opinion. So what we got. I guess around 3% CTR is quite ok with most of niches. But it will vary from niche to niche.
     
  16. rasmusk

    rasmusk Senior Member

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    I always look at ROI%, but thats just me. Splittest splittest and splittest some more.
     
  17. oyppc

    oyppc Newbie

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    You should be in high double digit % CTR for branded terms and anything over 1% generally for non branded is considered good. I personally try to stay above 5% on non branded and decent QS (5-6+) If an ecomm site take a look at your RPC (revenue per click) and value per visitor to gauge. Maybe 1% is perfect and your killin it!

    The impression share metrics can also give you a good idea on where to optimize. Continue to research negative kw's from SQR's and test ad copy (every two weeks for high volume kw's and maybe once a month for low volume - depends on activity really). Do you have sitelinks or offer extensions running that can boost your CTR? Getting clicks on your ad is one part of ppc but the goal for any successful campaign is to get the visitor to do some type of action. I wouldnt worry about CTR's or CPC's...if your goal is to get leads or sell something or download a white, you need to figure what you are willing to pay for that action and THEN optimize.
     
  18. wtgabc

    wtgabc Junior Member

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    the CTR means nothing if it cannot get converts.. Period...

    You can write fully targeted ads getting a CTR of 10% but if it cannot deliver sales what's the use ? What's more important for you is to to find the keywords which can bring sales , let it get a lower CTR.

    At the other hand a good CTR will lower your cost a lot in terms of CPC but again if those does not add up in sales what's the point ?


    In search I usually end up between 2-4 % while for some accounts I have even got 10+ % (Very rare and lot of work involved) . Here are the scrreens supporting both.

    UAkBL2.jpg

    GO7l9R.jpg

    NO None of them are Branded ones.. usual Local business accounts..
     
  19. drewpleasant1

    drewpleasant1 Newbie

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    It's totally depend on your niche keyword and how much competition they have.
     
  20. AlreadyBanned

    AlreadyBanned BANNED BANNED

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    I always shoot for 2% for my kind of niche. There is no general parameters to know what CTR is good for you. It all depends from campaign to campaign.