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Prosr202 vs Google Analytics?

Discussion in 'Media Buying' started by seoactive, Mar 26, 2013.

  1. seoactive

    seoactive Regular Member

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    I am totally new to media buy and I kept reading you guys mention about prosper 202 for tracking. Whats that all about? How is it different than Google analytics's ecommerce feature - which can track down sales and where it came from as well? thanks
     
  2. plut0

    plut0 Regular Member

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    Do you prefer working on the place that ready to slap you anytime ???
     
  3. thedorf

    thedorf Senior Member

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    I don't understand the previous reply so if you don't understand it either, let it go on by. That is not a valid reason to avoid Google Analytics in my opinion. I do understand others disagree with me on this, so make your own decision.

    Google Analytics is for tracking website visitors, visitor flow, content visited how many times, and more like this.

    Prosper202 is for tracking advertisement displays and can handle things such as affiliate tracking and conversion tracking (this overlaps with Google Adwords, which also does a type of conversion tracking) - this answers the question "where did this conversion come from". I see in your post OP you say Google Analytics can do this too, but the difference is prosper202 can tell you specifically "who" sent you a conversion. I don't think Google Analytics can do this.

    Running prosper202 is akin to running your own affiliate network, and I believe the software is designed to do just that, specifically handle affiliate oriented statistics tracking.

    If someone disagrees with me about this, please post your point. I am open to, and I welcome, suggestions, improvements, and tweaks to my understanding.
     
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    Last edited: Mar 26, 2013
  4. seoactive

    seoactive Regular Member

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    Thanks thedorf for replying both of my threads.
    Tho I am not an 'expert' or 'data freak', but I am a heavy user on Google Analytics; and It seems to be able to do with prosper202 does too.

    Google analytics can track the 'source' of the conversion, as well as the campaign and medium. It can narrow down to the location of the buyer.
    However, the only drawback is that in order for this tracking to work, you need to put a script onto your 'thank you page' - which means you need access to that.

    I noticed a lot of users here use prosper202 for CPA/affiliate, and they dont really have access to the thank you page in this case - so maybe thats why?
     
  5. thedorf

    thedorf Senior Member

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    Here is the features page for Prosper202: http://prosper.tracking202.com/apps/about/features/

    Sure seoactive,

    I am still learning so I appreciate the interaction. All in good fun.

    Ok I think we are getting somewhere. Let me clarify what I am saying.

    When I say Prosper202 can answer the question "who" sent the conversion I specifically mean the following scenario.

    Say 5 people decide to put ads on their websites and all promote the same product. They are doing this as a group.

    Prosper202 tracks which (who) of those 5 people sent each conversion. This allows me to pay each person for their respective conversions.

    I still don't see how you get "who" sent a conversion this way, but maybe you know something I don't. What page are you looking at in GA to get this info? I'll give it a look over.

    I know what you are talking about here.
     
  6. plut0

    plut0 Regular Member

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    In my answer, i just want to put more intension on hiding the "bounce rate" from google eyes, imho. I would prefer self hosted analytics. Piwik is solution for me.
    After all, i agree with both of you guys.. :)
     
  7. seoactive

    seoactive Regular Member

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    Thanks for the info, plut0.

    From my understanding (if we are referring to the same thing); Once you're logged into GA, go to Conversions tab (on left), then go to Ecommerce, then go to "Sales Performance". Then right under the chart, you will see a drop-down menu known as Secondary dimensions, click on that and go to Traffic Source.

    It will show you the source of that particular sale. You can even analyze further as to the location of the buyer, whether if it is a returning/new customer etc.

    Hope it helps.
     
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